Exclusivity in Live Commerce: Bio Red Partners with Yat Channel on TikTok

Exclusive Partnership for Live Commerce

In an exciting development for the live commerce space in Japan, Yat Holdings, a company based in Shinagawa, Tokyo, has firmly established its position in the market by signing an exclusive sales agreement with Bio Red, a prominent inner care brand from Bio Proposer Corporation. This partnership will see the launch and promotion of Bio Red's products through the TikTok live commerce platform known as Yat Channel, showcasing innovative and engaging shopping experiences to viewers across Japan.

Yat Holdings has been at the forefront of live commerce, branded ventures, and AI technologies which aim to enhance daily life experiences. Their popular initiative, Yat Channel, is not just about presenting products; it's a platform that intertwines real-time interactions with viewers and comprehensive product storytelling, ensuring a rich shopping experience. The exclusive deal with Bio Red will allow them to leverage their existing success in the live commerce field to further amplify Bio Red’s brand recognition and sales potential.

Background of the Partnership

Bio Red has already proven its strong market potential with previous offerings. During its debut on Yat Channel, the inner care products sold out in approximately ten minutes, raking in sales exceeding 8 million yen, underscoring the trust and excitement consumers have for the brand. The real-time interactions and informative product demonstrations allowed customers to connect with the essence of Bio Red, leading to overwhelming demand. With such promising results, the two companies decided to cement their partnership, facilitating exclusive access to Bio Red's offerings through Yat Channel.

As they move forward, Yat Channel aims to harness its established expertise in live commerce—strategy, sales prowess, and promotional initiatives—to continuously drive Bio Red's market presence, thus enhancing its overall brand equity and broader outreach.

About Bio Red

Bio Red introduces itself with the tagline, “Awaken beauty with a drop of red.” This unique brand integrates superior quality red wine extracts sourced from the Rhône Valley in Southern France, focusing on inner beauty care. Despite being non-alcoholic, each unit is enriched with polyphenols equivalent to around 300 bottles of French red wine. The product enriches the body with resveratrol, aiding the expression of sirtuin genes that are often associated with aging concerns, targeting inner health and beauty simultaneously.

Additionally, Bio Red features patented white snow mushroom extracts known for bolstering skin firmness and resilience while also showing potential in hair growth—a noteworthy component in their anti-aging arsenal.

Bio Red's Five Key Ingredients

1. Shiso (Perilla): A traditional herb long used in herbal medicine.
2. French Red Wine Extract Resveratrol: Rich in polyphenols celebrated for beauty benefits.
3. White Snow Mushroom: A rare functional mushroom gaining worldwide acclaim.
4. Hokkaido Beet Sugar: Offers gentle sweetness derived from sugar beets.
5. Kagoshima Kumamoto Sweet Potato Citric Acid: Supports daily health and wellness.

By blending carefully selected natural ingredients, Bio Red positions itself as an inner beauty drink reinforcing overall health and beauty, gaining favor among numerous users.

Overview of Yat Channel

Designated as one of Japan’s leading TikTok live commerce platforms, Yat Channel, operated under Yat Holdings’ stewardship, excels in sales performance and viewer engagement. Partnered with S-LIVE JAPAN, a company specializing in live commerce production, Yat Channel boasts a rich portfolio spanning beauty products, health foods, and its own apparel brand, ABITOKYO. By winning TikTok Shop's star ranking for nine consecutive months, they have established a formidable reputation for both sales efficacy and impact.

The channel's approach is not only to sell products but to enhance local economies through collaborations with municipalities and businesses on community revitalization projects. They have also demonstrated remarkable resolve by achieving over 100 million yen in sales from live broadcasts in collaboration with Korean manufacturers.

The Role of S-LIVE JAPAN

S-LIVE JAPAN is recognized as a leading live commerce production house, associating with influencers and managing multiple live commerce channels, including Yat Channel. They are committed to helping brands maximize sales potential through comprehensive support in live streaming operations and data analysis.

The legitimacy of their efforts is marked by obtaining partnerships with TikTok as both a Creator Agency Partner and a TikTok Shop Official Partner, facilitating enhanced promotional collaborations. Resultantly, Yat Channel has achieved favorable outcomes consistently through data-driven strategies.

Company Profile

- Company Name: Yat Holdings Co., Ltd.
- Location: 4th Floor MEGURO VILLA GARDEN, 3-5-11 Kamioosaki, Shinagawa, Tokyo
- CEO: Yat Eiji
- Established: May 14, 2012
- Capital: 500 million yen
- Business Activities: Live commerce, live commerce personnel development, brand operations, and AI and IT services.