Hollman, Inc. Celebrates 50 Years with New Brand Campaign Focused on Elite Locker Rooms

Hollman, Inc. Launches Exciting Brand Campaign

Hollman, Inc., a leader in locker solutions, has announced an impressive brand campaign to celebrate its 50th anniversary. This campaign signifies a pivotal moment for the company, which has spent five decades at the forefront of creating environments that enhance human performance. Teaming up with the Atlanta-based creative agency BALD, Hollman aims to reintroduce itself in a market increasingly recognizing the roles of design and functionality.

Travis Hollman, CEO of Hollman, expressed enthusiasm about the journey ahead. He stated, "We're on a journey to set the standard in designing innovative environments where athletes prepare, professionals perform, and people do their best work." He emphasized that every elite organization is working towards evolving its physical spaces for a competitive edge, showcasing Hollman's unique position to meet this demand across various sectors.

As the campaign launches on April 23, 2026, it will feature several product verticals, including Athletics, Workspace, Healthcare, Fitness and Wellness, Clubs and Resorts, and Educational Facilities. The initiative will span across multiple platforms including video, social media, trade shows, and email marketing.

Among the most noteworthy elements is the introduction of a new golf-oriented modular unit in the Clubs, Resorts, and Spa line. Furthermore, the spotlight will shine on MeSpace, an adaptive workstation rolled out in 2024, conceptualized with neuroarchitecture principles designed to bolster productivity and well-being. This innovative line caters to industrial, warehouse, and office solutions, making a significant impact in workspace design.

Leading the campaign is Jerome Elenez, the new VP of Marketing, who joined Hollman in late 2025. With extensive experience in brand development, including roles as the Chief Marketing Officer of the Dallas Mavericks, he brings a wealth of knowledge to the initiative. Elenez stated, "Research is now catching up to what Hollman has known for 50 years - environments drive success. We help unlock human potential in that 'moment' before the big moment."

This campaign seeks to connect with architects, interior designers, corporate real estate decision-makers, club operators, and fitness and healthcare facility managers. This diverse outreach aims to position Hollman as the go-to source for innovative locker environments.

Since its establishment in 1976, Hollman has produced over 20 million lockers for prestigious organizations such as the NFL, NBA, MLB, NHL, NCAA, and corporate giants like Goldman Sachs, Apple, and Nike. The company operates from a sprawling 350,000-square-foot manufacturing facility located in Irving, Texas.

About Hollman, Inc.

Hollman, Inc. stands as a pioneering force in locker design and solutions. The company has contributed significantly to high-profile organizations by manufacturing lockers that foster teamwork, collaboration, innovation, and trust. For more information on Hollman’s offerings, visit Hollman.com and follow the company on LinkedIn for the latest updates.

About MeSpace

MeSpace is an innovative workspace design subsidiary of Hollman, Inc., offering modern and customizable workstations aimed at enhancing productivity and catering to human potential. Founded with a mission to support neurodiverse employees, MeSpace reflects the influence of its CEO, Travis Hollman, who sought solutions compliant with neuroarchitecture principles. To learn more about MeSpace's offerings, check out MeSpaceDesigns.com, and follow its LinkedIn page.