#Japan #Shinjuku #Willmina #Clear Washing #Enzyme Cleansing

Willmina's Innovative Cleansing Solution

In the fast-paced world we live in, simplicity in skincare routines is essential, yet caring for our skin remains a top priority. Willmina Co., Ltd., headquartered in Shinjuku, Tokyo, has recognized this need and is set to launch a revolutionary product: the "Clear Washing Enzyme Cleansing Foam". Starting from May 8, 2025, this multifaceted cleansing solution will be available at life cooperatives and official EC mall stores.

Background of Development

Recent surveys conducted by Willmina revealed a clear consumer desire—a gentle yet effective cleansing product that caters to their daily skincare needs. Many participants emphasized the importance of product gentleness; however, their interest in cleansing power and tangible results is equally high. This trend, especially prevalent among individuals in their 20s and 30s who favor simplified base makeup, indicates a growing demand for efficient and easy skincare solutions.

Taking these insights into account, Willmina has engineered a cleansing foam that minimizes friction on the skin while thoroughly removing pore-clogging impurities and dead skin cells. Their new three-in-one solution not only cleanses but also cares for the skin with its robust formulation.

Product Overview

Clear Washing Enzyme Cleansing Foam

• - Price: ¥1,848 (tax included)
• - Volume: 500mL
• - Launch Date: May 8, 2025
• - Availability: Selected life cooperatives and official stores on Amazon, Rakuten, and Yahoo! Shopping

This cleansing foam provides a three-in-one function: cleansing, exfoliating, and makeup removing, all in a luxurious and creamy formula. Users can expect a thorough cleanse that leaves their skin looking radiant, with improved moisture retention and a more youthful appearance.

Key Features

1. No Frothing Required
The rich, velvety foam directly clings to dirt and impurities deep within pores, allowing for effective cleansing without the need for lathering. This pump-style dispenser is perfect for busy mornings and exhausting evenings, allowing for quick and comprehensive care in just one push.
Lightweight makeup can also be easily swept away with the foam, making it an ideal choice for those tiresome days when cleansing feels like a chore. Its generous 500mL size ensures you can enjoy stress-free daily cleansing.

2. Triple-Effect Cleanse
The Clear Washing Enzyme Cleansing Foam works on your skin with a triple benefit approach, softening and eliminating grime and dead skin effectively.
- Hydration Component: Urea softens unwanted, old keratin.
- AHA Citric Acid: Gently exfoliates keratin.
- Enzyme Ingredients (Papain and Protease): Cleanses excess oil and impurities.

3. Post-Wash Hydration
Infused with five types of hyaluronic acid, the formula maintains necessary moisture on the skin’s surface, ensuring you'll feel soft and hydrated after each wash.
- Types of Hyaluronic Acid:
- Hydroxypropyltrimonium Hyaluronate
- Dimethylsilanol Hyaluronate
- Hydrolyzed Alkyl Hyaluronate (C12-13) Glycerin
- Sodium Carboxymethyl Hyaluronate
- Sodium Hyaluronate Crosspolymer
- All components are moisturizing agents.

The product comes fragrance-free, dye-free, mineral oil-free, and paraben-free, presenting a clean, fresh orange scent derived from natural essential oils for a delightful cleansing experience.

About Willmina Co., Ltd.

Established in 1984 under the auspices of Nichimen Corporation (now Sojitz Corporation), Willmina has evolved into a leading vendor in the cosmetic category for life cooperatives, catering safety and quality across beauty products. As a pioneer in feminine care, the brand also showcases its Ibiza Beauty line since its inception in 2015. Willmina aims to foster a social environment where every woman can live vibrantly and authentically.

For more information, visit the following official brand sites:

• - Kagayaku Cosmetics
• - Ibiza Beauty
• - Otona Hada Kenkyujo