Mountain Dew® Baja Blast® Hits a Home Run with Fan Promotions for MLB Season 2026
As the official soft drink for Major League Baseball's 2026 season, Mountain Dew® Baja Blast® is launching an exciting new fan promotion titled "Get a Baja for a Blast." This innovative initiative aims to engage baseball fans across the nation and enhance their game-day experience. Starting with the opening game of the MLB season, this promo offers baseball enthusiasts the chance to enjoy complimentary Mountain Dew Baja Blast® whenever a player hits a home run that travels 420 feet or more during the regular season.
Fans can make the most of this opportunity by signing up on the dedicated website,
www.BajaBlastHomeRuns.com, where they can learn more about the offer’s terms and conditions. Additionally, participants will be able to link the Mountain Dew Baja Blast® Card to their mobile devices, making it easy to redeem their rewards. Remarkably, fans can collect free sodas up to five times throughout the season, every time a qualifying homer is struck in any MLB game.
To keep everyone updated, Baja Blast fans can follow the leaderboard showcased on MLB.com, which highlights real-time updates on all the home runs that meet the distance criteria. This not only keeps fans in the loop but also heightens the excitement as they eagerly await the next big hit that could earn them a refreshing drink.
In celebration of this engaging campaign, Mountain Dew® Baja Blast® has joined forces with Rawlings®, the official glove manufacturer of Major League Baseball, to introduce a stunning limited-edition baseball glove. This unique glove features the signature tropical lime color of Baja Blast, embodying the spirit of fun and vibrant energy associated with the beverage. Crafted from top-tier Heart of the Hide® leather, the glove will retail for $399.99 and is now available for order at Rawlings.com. With its bright teal color and sunny design, it promises to be a standout choice for any baseball enthusiast.
Michael Smith, Vice President of Marketing for Mountain Dew at PepsiCo Beverages U.S., expressed enthusiasm about the collaboration. He said, “Baseball is built on big moments – big hits, big catches and big swings – and Mountain Dew Baja Blast is bringing the big sips to match.” He emphasized the campaign’s role in celebrating the most exciting home runs of the season, a sentiment echoed by Michael Thompson, Chief Marketing Officer for Rawlings. He remarked about the natural synergy between their brands, given their longstanding association with Major League Baseball and their shared commitment to premium quality and fan engagement.
Fans eager to participate should not hesitate to register at
BajaBlastHomeRuns.com to start earning their refreshing rewards and stay updated on all the activities surrounding this thrilling promotion. Social media channels like @MountainDew and @MLB will also deliver live updates and exclusive insights into this exciting partnership as the season unfolds.
As the nexus of the baseball season commences, this collaboration between Mountain Dew® Baja Blast® and Major League Baseball promises an exhilarating experience for fans, both on the field and at home. It sets the stage for a summer filled with thrilling games, unforgettable moments, and, of course, plenty of refreshing Baja Blast drinks to enjoy. With additional surprises on the horizon, fans won’t want to miss out on what this season has to offer!
About PepsiCo
PepsiCo is a global leader in convenient foods and beverages, offering products enjoyed more than a billion times daily across over 200 countries. Maintaining a portfolio of iconic brands, including Lay's, Doritos, Gatorade, and Mountain Dew, PepsiCo emphasized its commitment to sustainability through its pep+ initiative.
About MLB
Major League Baseball (MLB),one of the oldest professional sports leagues, features 30 clubs throughout the U.S. and Canada and has seen consistent growth in attendance over the years. Utilizing strategy changes to enhance gameplay and attract a younger audience, MLB aims to innovate the fan experience continuously.
About Rawlings
Established in 1887, Rawlings has been a leader in baseball and softball equipment. As the official equipment provider for Major League Baseball, they are renowned for their superior craftsmanship and quality, making their products a favorite among professional athletes and fans alike.