#Japan #Cashmere #Tokyo #BEGG X CO #Stoles

BEGG X CO Popup Stores in Japan

Renowned Scottish knitwear and accessory brand BEGG X CO is making its mark in Japan with pop-up stores at Isetan Shinjuku and Ginza Mitsukoshi. With a tradition spanning over 150 years, BEGG X CO brings its history of cashmere craftsmanship to Japanese fashion enthusiasts. A permanent store is set to open at Nagoya Matsuzakaya Gent North Building on November 28 (Friday).

The pop-up stores showcase a rich collection of products designed to suit both men and women, making them ideal for various occasions. Notably, the line includes the stunning ARRAN stoles, crafted with a unique brushing technique employing Italian dried thistle, resulting in a beautiful, wave-like texture. Additionally, the WISPY scarves are a must-see, made from ultra-thin and soft cashmere using patented weaving technology, ensuring both warmth and elegance for the colder months.

BEGG X CO: Tradition Meets Innovation

Established in 1866, BEGG X CO embodies Scotland's heritage through the fusion of traditional techniques and modern design. The brand’s offerings reflect the dynamic beauty of Scotland's rugged coastlines, majestic mountains, and the stark contrasts of urban life. This rich inspiration feeds into each collection, creating a blend of color and creativity that speaks to contemporary lifestyles.

The 'x' in the logo mirrors the angles of the Scottish flag's St. Andrew’s Cross, reflecting the nation's spirit and artistry in every design. This attention to detail highlights BEGG X CO's commitment to quality and craftsmanship.

High-Quality Cashmere Collection

At the pop-up locations and the new Nagoya store, customers can explore various cashmere products:

• - ARRAN SOLID - 100% Cashmere
• - ARRAN NUANCE - 100% Cashmere
• - WISPY HANNOVER - 100% Cashmere

These luxurious accessories not only serve as perfect winter wear but also enhance any winter outfit, taking styling up a notch. With their exquisite touch, these pieces make for exceptional gifts.

Store Information

• - Permanent Store: Nagoya Matsuzakaya Gent North Building, 1st Floor - Opens on November 28 (Friday)
• - Popup Store Locations:

- Isetan Shinjuku Main Store, 1st Floor Leaf - November 26 (Wednesday) to early February
- Ginza Mitsukoshi Main Store, 4th Floor 4th of GINZA - December 3 (Wednesday) to December 16 (Tuesday)

For further inquiries, please contact Toyoda Trading Press Room at 03-5350-5567 or visit Toyoda Trading. Experience the luxurious softness of BEGG X CO’s cashmere collection this winter and elevate your style while keeping warm.