#Japan #Tokyo #NTT DOCOMO #LIVE BOARD #DOOH Advertising

A New Era in Digital OOH Advertising

The world of advertising is undergoing a transformation, particularly in the realm of Digital Out of Home (DOOH) advertising. In response to the growing demand for efficiency and accountability in advertising processes, LIVE BOARD, a leading digital OOH ad network operator, has teamed up with NTT Docomo to introduce groundbreaking AI technology aimed at refining the advertising approval process. Their recently released white paper, titled "Enhancing Responsible Judgment Faster: The AI Challenge in DOOH Approval," underscores this innovative collaboration.

The Necessity of AI in Advertising Approval

As businesses increasingly integrate AI into their operations, the advertising industry is no exception. Traditional approval processes, reliant on specialized knowledge, can be cumbersome and slow. With the integration of AI, LIVE BOARD aims to significantly streamline the advertising approval workflow, reducing the time needed for initial assessments to just minutes. This technology leverages up-to-date corporate information to provide rapid evaluations, potentially achieving over a 30% increase in operational efficiency.

The white paper elaborates on this concept, detailing the backgrounds, technical challenges, and the exciting new possibilities that AI brings to advertising scrutiny. LIVE BOARD's commitment to enhancing the digital advertising landscape while ensuring responsible practices is central to their mission.

Key Sections of the White Paper

1. The Importance of Responsibility and Expertise in Advertising Approval: This section explores the critical nature of accountability in the advertising sector, especially as technology becomes more integrated into decision-making processes.
2. AI Technology for Speed and Accuracy in Approval: Here, the technical specifications and advantages of the new AI systems are discussed, shedding light on how they balance both rapid decision-making and the precision necessary for maintaining advertising integrity.
3. Future Challenges Towards Design Approval AI Technology: The conversation shifts to future endeavors in developing AI technology for not only advertising but for design approval as well, hinting at the broader applications of such technologies.
4. Prospects for the Future of AI Development with LIVE BOARD and NTT Docomo: This forward-looking section discusses what lies ahead for the partnership and how they envision further innovation in the digital ad space.

Target Audience

This white paper serves as an essential read for a diverse audience:

• - Professionals handling various aspects of advertising approval
• - Those interested in automating processes and enhancing efficiency through generative AI solutions
• - Individuals keen on staying abreast of the latest trends and technologies in the DOOH sector

For more information on this innovative project, you can access the full report here.

About LIVE BOARD

Founded in Shibuya, Tokyo, LIVE BOARD has become a pioneer in the digital OOH space by leveraging data-driven methods for targeting and performance verification. Their groundbreaking approach makes impression-based advertising reliant on visibility metrics that cater to the fluctuations in human traffic, such as during the COVID-19 pandemic. By utilizing an extensive network of digital advertising across various platforms and demographics, they successfully implement human-centric advertising strategies that were once unimaginable in the OOH domain.

Through collaborations like the one with NTT Docomo, LIVE BOARD is committed to continuous advancement in the DOOH market, delivering valuable research and insights to stakeholders across the industry.