Crystal Park Appointed as Chief Marketing Officer at Horizon Media Holdings

Crystal Park Joins Horizon Media Holdings as CMO

Horizon Media Holdings proudly announces the appointment of Crystal Park as its new Chief Marketing Officer. Crystal, a seasoned professional with 20 years of experience in media, entertainment, digital publishing, and advertising technology, is set to play a pivotal role in propelling the agency’s growth in a rapidly changing industry landscape. She assumes her new position later this month, marking a significant addition to a team dedicated to leading an AI-driven transformation in media.

Bob Lord, the president of Horizon Media Holdings, expressed his enthusiasm about Park's contributions, stating that her leadership comes at a crucial time when the industry is experiencing a renaissance. According to Lord, "As data and technology become exponentially more accessible, the pace of change in our industry demands bold leadership. Crystal has been a driving force behind some of the most transformative moments in media."

This transition occurs as Horizon Media is at the forefront of an intelligent media revolution characterized by the application of advanced AI technologies. The agency's proprietary platform, Blu, exemplifies this innovative approach, designed to optimize real-time campaigns while ensuring privacy and data integrity. With Crystal's insight and expertise, Horizon Media is poised to redefine how businesses navigate marketing complexities.

Crystal Park expressed her excitement about joining Horizon Media at such a pivotal moment: "I cannot think of a better time to join the Horizon team. Its position as an independent agency is invaluable amidst the changing dynamics of the agency landscape, where Horizon can build and deliver growth for its clients with agility, flexibility, and independent thinking."

Before joining Horizon, Crystal served as the vice president of advertising and enterprise data marketing at The Weather Company and led B2B marketing initiatives at SiriusXM Media. Her extensive background also includes vital leadership roles at notable companies such as Verizon/AOL, HBO, and ESPN, where she spearheaded transformative projects.

Crystal's academic credentials include an MBA from the University of Rochester Simon School of Business and a bachelor's degree from James Madison University. Her rich history in high-impact marketing roles has consistently aligned with industry innovation, making her a perfect fit for Horizon's forward-thinking mission.

Founded in 1989, Horizon Media is not only the largest media agency in the U.S. but also the largest independent agency globally. The company strives for data-driven outcomes and has a reputation for fostering innovation while prioritizing personal client relationships. It employs over 2,400 individuals and manages more than $8.5 billion in media investments. Horizon Media's commitment to diversity, equity, and inclusion, alongside numerous awards for workplace satisfaction, reflect its dedication to maintaining a positive and inclusive corporate culture.

By integrating Crystal Park's extensive experience with Horizon Media's innovative approach, this appointment could mark a new chapter in the company's history, driving growth and navigating the evolving media landscape adeptly. The future looks bright for Horizon Media as it continues to set benchmarks in client excellence and innovative marketing strategies.