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Natsume's Book of Friends Official Online Store Marks 2nd Anniversary

The official online store of the beloved anime Natsume's Book of Friends, which first launched last year, is set to celebrate its two-year milestone on July 7, 2025. The store welcomes this special occasion with a dedicated page, debuting on July 1, 2025, at noon JST.

In tandem with this anniversary, the store will introduce limited edition merchandise commemorating the birthday of the series' protagonist, Takashi Natsume, alongside a re-launch of best-selling items that had previously sold out. Additionally, fans can look forward to new collaboration products featuring the popular Natsume's Book of Friends and Shigotocat crossover titled ‘Nyaneko Sensei and Shigotocat’.

Featured Anniversary Merchandise

Limited Edition Natsume Takashi Cushion

To celebrate Takashi Natsume's birthday on July 1, the store will begin pre-orders on the same day, offering a unique die-cut cushion featuring a deformed and adorable design of the character. This exclusive item will be available only through the online store, so don’t miss out!

• - Product Name: Die-Cut Cushion of Natsume Takashi
• - Price: ¥3,740 (tax included)

Moreover, the online store will restock popular items including:

• - Natsume's Book of Friends Urushi Design Stickers (one for each episode)
• - Photo-style Stickers (seven variants)
• - Natsume's Book of Friends: Hazuki's Record Nintendo Switch game

These items will be available for purchase starting at noon on July 1, 2025.

Exciting New Campaigns and Giveaways

Special Campaign 1: Exclusive Novelty Gifts

To celebrate the store's anniversary, shoppers spending over ¥5,500 (excluding shipping and handling) will receive an assorted acrylic keychain featuring the store's logo as a special gift. This delightful campaign runs from July 1 until December 31, 2025, or until supplies last.

Special Campaign 2: Natsume Takashi Birthday Sticker

In honor of Takashi Natsume’s birthday, from July 1 to July 11, 2025, customers spending ¥1,650 (excluding shipping) will receive a limited edition birthday sticker exclusive to the online store, available on a first-come, first-served basis.

Groobee's Support: Bridging Entertainment and Commerce

Supporting this venture is Groobee, a site-building service specializing in managing content related to artists and animations. With startup costs set at zero, Groobee provides comprehensive support from creative management to logistics. It’s designed to accommodate single-entity e-commerce sites as well as multi-entity marketplace solutions. Groobee boasts flexibility to adapt to existing e-commerce platforms, alongside facilitating international purchases via its service partnership with Buyee, enabling orders from approximately 120 countries.

About BEENOS Entertainment

BEENOS Entertainment harnesses experience, networks, and data analytics combined with technology to drive the digital transformation and globalization of the entertainment industry. By supporting the growth of Japan's entertainment sector, the company aims to enhance synergy among all related parties including content creators, artists, and event organizers. Since its establishment in February 2012, BEENOS has progressively contributed to market growth and revenue expansion.

For more details about the store and its offerings, please visit:
Natsume's Book of Friends Official Online Store

Copyright: Yuki Midorikawa / Hakusensha, Production Committee for Natsume's Book of Friends, Kumamine Workshop.