#Japan #Minato-ku #MOMENTUM #ACP Safe Video Ads #Hakuhodo DY ONE

Momentum Partners with Hakuhodo DY ONE for Enhanced Brand Safety

In a significant move to bolster brand safety in the ever-evolving landscape of digital advertising, Momentum, a pioneering ad verification solution company in Japan, has announced its partnership with Hakuhodo DY ONE. This collaboration focuses on the ACP Safe Video Ads program to mitigate brand risk in advertisements displayed on platforms like YouTube.

Understanding Brand Safety in the Digital Age

As digital advertising continues to expand, the importance of maintaining a trustworthy brand image has never been more critical. With the rise of generative AI technology that streamlines video production, the burgeoning popularity of mass-produced AI-generated videos poses new challenges. Many of these videos, often created for profit rather than quality, can include misleading information or potentially infringe copyright, leading to brand safety risks. These risks can manifest as unintentional support of improper publishers, threatening brands' reputations.

Hakuhodo DY ONE’s Role

Hakuhodo DY ONE, leveraging its extensive experience in digital marketing since the industry's infancy, has actively employed Momentum's technologies to enhance brand safety on various web-based platforms. The agency has previously utilized the HYTRA DASHBOARD Channel Unsafe List to mitigate risks associated with YouTube ad placements. In addition to their existing measures, they have now joined the ACP Safe Video Ads program, broadening their commitment to safeguarding their clients' brand reputations. This partnership signifies Hakuhodo DY ONE’s position as a trustworthy advertising partner that recognizes the importance of stringent brand protection and risk management.

The Significance of ACP Safe Video Ads Program

The ACP Safe Video Ads program is designed to certify agencies that effectively utilize the HYTRA DASHBOARD Channel Unsafe List and the HYTRA DASHBOARD Channel Safe List. This program aims to ensure high-quality ad placements while providing valuable insights to agency partners. Through regular workshops and information sessions, certified partners gain unique knowledge and experiences that set them apart from the competition. This certification serves as a crucial reference point for advertisers selecting advertising agencies, helping them navigate the complexities of digital ad placements.

Overview of the HYTRA DASHBOARD Channel Unsafe List

The HYTRA DASHBOARD Channel Unsafe List is an essential tool for maintaining brand safety in YouTube advertising. It serves as a blacklist for channels deemed unsafe for ad placements, thus playing a critical role in protecting brands from potential reputational harm. By implementing both automated and manual checks, Momentum ensures the accuracy of this list, enhancing the quality of the blocklist employed by advertisers. Additionally, Momentum's unique tool, the Google Ads Script, automates the list management process, significantly reducing operational costs for advertisers.

For more information, please refer to the HYTRA DASHBOARD details.

About Hakuhodo DY ONE

Hakuhodo DY ONE has established itself as a leader in digital marketing, offering integrated digital marketing services fueled by extensive industry expertise. With a strong focus on strategic marketing, creativity, and technological innovation, the company partners with various media companies to provide comprehensive support for domestic and international clients. As a key component of the Hakuhodo DY Group, the agency aims to consolidate knowledge and resources, striving to be the foremost provider in the digital marketing sector.

Company Information:

• - Headquarters: 5-3-1 Akasaka, Minato-ku, Tokyo, 107-6316
• - CEO: Hiroaki Kitazume
• - Employees: 3,172 (as of April 1, 2025)
• - Founded: April 1, 2024
• - Services: Digital marketing consulting, management, and investment services
• - Website: Hakuhodo DY ONE

Momentum’s Mission

Momentum is committed to driving the evolution of the digital advertising landscape in Japan through its specialized expertise in language analysis and ad fraud detection. With a mission to establish a reliable infrastructure for the digital society, Momentum collaborates with a wide range of advertising agencies and platforms. Through its Agency Certification Program (ACP) and Platform Certification Program (PCP), Momentum aims to foster a transparent and trustworthy digital advertising market.

For further details, visit Momentum.