LEGO Japan Launches Spring Campaign Celebrating Creativity with Botanical Flowers

Bloom Your Spring with LEGO Botanical

LEGO Japan is excited to announce the launch of its spring campaign titled "Bloom Your Individuality," running from March 9 to March 22, 2026. This unique initiative aims to engage adults in creative hobbies through the colorful world of LEGO Botanical products. As part of the campaign, 10,000 lucky individuals will receive a free kit to build a single LEGO Botanical Pink Rose, promoting personal expression and creativity.

The campaign encourages participants to connect with the essence of spring—a season that symbolizes new beginnings and fresh challenges. As people worldwide welcome change in their lives during this time of year, LEGO invites you to reflect your emotions through the flowers you choose to create. The message "Your spring, your story. Each flower embodies your thoughts" serves as the guiding theme of this campaign, inspiring customers to explore the rich meanings associated with different flowers.

A Gift of Appreciation - Pink Roses

The highlight of this campaign is the Pink Roses from the LEGO Botanical series, which are known for their vibrant colors and lasting beauty, earning the title of “ever-blooming bouquets.” This special experience allows participants to build their Pink Rose at home, fostering a connection with their feelings of gratitude, respect, and elegance—the intrinsic meanings of the pink rose itself. This campaign goes beyond mere fun; it aims to create a community of people sharing their beautiful pink roses nationwide, blossoming all around Japan at the same time.

How to Participate in the Giveaway

To enter the giveaway, participants must add LEGO Japan's official LINE account and follow the instructions provided in the chat. The application window runs from March 9 to March 22. Successful applicants will receive a coupon redeemable at selected LEGO stores across the country, allowing them to pick up their Pink Rose kits between April 3 and April 19, 2026.

For further details, participants can visit the official LEGO website: LEGO Pink Rose Campaign.

The Bloom Gallery Event

Additionally, LEGO Japan will host the "LEGO Botanical Bloom Gallery" event on March 14 and 15, 2026, at StandBy in Harajuku. Visitors can enjoy a stunning display of various LEGO Botanical arrangements created by talented figures, including actors Akihiro Nakao and Kana Kurashina. The gallery will showcase six unique bouquets, each holding different meanings, thus highlighting various enjoyment methods of LEGO Botanical products.

Participants will also have the opportunity to engage in a simple assembly experience on-site, contributing to a community flower bed that symbolizes spring's beauty.

Join Us at the Bloom Gallery!

- Event Dates: March 14-15, 2026
- Venue: StandBy, Shibuya
- Time: 11:00 AM - 7:00 PM
- Entry Fee: Free
- Event Website: LEGO Bloom Gallery

Create Your Virtual Bouquet

LEGO Japan also offers a virtual bouquet creation experience via its official LINE account. Participants can respond to several questions, and based on their answers, they will receive customized flower arrangements that reflect their unique feelings—making this campaign not only about building with LEGO but also about personal reflection and self-expression.

About LEGO Group

Founded in 1932 in Billund, Denmark, by Ole Kirk Christiansen, the LEGO Group's mission remains to inspire and develop the builders of tomorrow through the power of play. The company aims to empower creativity, inviting builders of all ages to play and construct freely using LEGO bricks.

With a presence in over 120 countries, LEGO continues to champion playful learning, helping children and adults alike connect through the universal language of creativity.

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