#Japan #Tokyo #Sukiya #Satomi Ishihara #Gyudon

Sukiya's New Taste Experience: 'Shaki Uma Shio Yasai Gyudon'

On April 17, 2026, the beloved gyudon chain Sukiya will premiere its latest TV commercial featuring renowned actress Satomi Ishihara. This new ad, titled "Washi Washi Taberu" (meaning "Eating Heartily" in English), will showcase the delectable "Shaki Uma Shio Yasai Gyudon" that has captured the taste buds of many. The ad will air across Japan, bringing the vibrant culinary experience directly to viewers.

The Star of the Show: Satomi Ishihara

In this fresh TV commercial, Satomi Ishihara is seen enjoying a delightful meal with friends on a sunny spring day. The scene opens with her entering a bustling Sukiya restaurant, where she quickly orders the highly anticipated dish – the "Shaki Uma Shio Yasai Gyudon." As she takes her first bite, her reaction is genuine, exclaiming, “Mmm!” This reaction comes from her delight in the fantastic crunchy texture of the vegetables mixed with the tender beef.

Ishihara enthusiastically describes the dish’s appealing crunch, declaring, “I can eat it heartily!” as she digs in with joy. The commercial captures her blissful expressions as she devours the bowl in no time, showcasing her desire for more with a hint of reluctance as she realizes she has finished. The mesmerizing visuals of her changing expressions will undoubtedly draw in viewers and food lovers alike.

The Dish that Stole the Show

So, what exactly makes the "Shaki Uma Shio Yasai Gyudon" so special? This limited-time offering features succulent beef slow-cooked in Sukiya’s secret sauce, complemented by a variety of fresh, crunchy vegetables tossed in a special umami salt sauce. Expect an abundance of vibrant ingredients, including crispy cabbage, carrots, and chives, each contributing to the dish's satisfying crunch. The addition of wood ear mushrooms provides an exciting texture, enhancing the overall experience.

The perfectly blended flavors of the juicy beef and the crunchy veggies provide an irresistible symphony of tastes, making it hard to stop at just one spoonful. For just 680 yen (including tax), customers can savor this hearty dish that truly lives up to its "Shaki Uma" name, perfect for those looking to indulge.

Exciting Campaign Alert

In addition to the commercial launch, Sukiya is thrilled to announce an exciting campaign on their official X account (@sukiya_jp). Participants have the chance to win meal vouchers worth 1,000 yen during the campaign period, which runs from April 17 at 9:30 AM to April 21 at 11:59 PM. To enter, fans simply have to follow Sukiya's official page and repost the campaign post. A total of 50 lucky winners will be selected, bringing the joy of Sukiya’s delicious meals even closer to fans.

Watch the New Ad

Curious about the ad? Tune in for snippets from the new commercial on platforms such as YouTube. Check out the 15-second and 30-second versions at this link and this link, respectively, and get ready to experience the delightful vibe Sukiya brings.

In summary, the combination of an appealing ad featuring a beloved celebrity, a delicious limited-time dish, and an exciting campaign make Sukiya’s recent promotion a must-watch and try. Enjoy the taste sensation of the "Shaki Uma Shio Yasai Gyudon" while participating in the fun campaign and see why it’s truly a delicious addition to the Sukiya menu!