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MacPaw's Insights on Support Gaps for Mac Admins in 2025

In December 2025, MacPaw, a prominent software developer known for its macOS and iOS solutions, released the findings of its second annual Mac Admins Survey. This comprehensive survey included feedback from nearly 400 Mac administrators across the United States, shedding light on notable trends and challenges within the realm of Mac administration.

Key Findings

Among the most concerning insights was the growing gap in resources available to Mac admins. While 90% of IT teams surveyed expressed contentment with their current tools, a significant number of administrators reported difficulties in finding guidance for more complex tasks. Notably, about 17% of participants indicated that public resources were lacking, while 19% stated that available resources only met basic requirements. As the integration of Macs deepens within enterprise environments, these shortfalls are impacting productivity and efficiency, thus emphasizing the necessity for expert support and more actionable resources.

Trends Shaping 2025

Extended Device Lifecycles

A highlight from the survey revealed a shift toward longer device lifecycles. Nearly half of the respondents (49%) indicated that their Macs are typically used for three to five years—a significant increase of 8% from the previous year. The durability of Apple's M-series technology is credited for this trend, which has prompted IT departments to focus on maintaining productivity over frequently replacing hardware. Moreover, the use of maintenance tools has surged; 54% of admins reported employing these resources to troubleshoot and optimize their Mac fleets, indicating a 7% increase from 2024.

Increasing Resource Gaps and AI Integration

As the demand for advanced resources grows, reports of inadequate support rose by 5% compared to 2024, while those who felt adequately informed dropped by 10%. This signals a critical need for enhanced knowledge, with many Mac admins relying on online forums, community discussions, and Apple's official documentation for reliable advice and practical solutions. Concurrently, AI is making significant inroads into IT processes, with 29% of administrators reporting its use for specific tasks or pilot programs. Another 27% have integrated AI into their major administrative functions, showcasing a progressive trend toward automation and efficiency.

Emphasis on Security and Maintenance

As concerns regarding cybersecurity remain paramount, advanced threat detection was highlighted by 30% of respondents as a top priority, though interest in this area declined slightly from the previous year. The demand for seamless software updates and patch management is on the rise, increasing by 8% year-over-year. A worrying 39% of admins reported frequent or very frequent cybersecurity incidents, underscoring the critical need for proactive tools and workflows in managing enterprise-level Mac environments.

The Road Ahead

Dan Jaenicke, Director of B2B Product Development at MacPaw, commented, "2025 was another year of change in the world of Mac administration. Mac admins are the backbone of our industry, and it's increasingly important to acknowledge their challenges. The most striking trend we observed was the expanding information gap, where admins find themselves seeking answers to more complex questions. At MacPaw, we are committed to bridging this gap with tools such as CleanMyMac Business and fostering a supportive Mac admin community. We are excited to see how the industry will develop in 2026 and remain proud to contribute to this dynamic Mac ecosystem."

For a comprehensive look at these findings, access the full 2026 Mac Admins Report at CleanMyMac Business.

About MacPaw

Founded in Kyiv, Ukraine, MacPaw specializes in innovative software solutions for millions of macOS and iOS users worldwide. With a focus on delivering top-tier products, including CleanMyMac and Setapp, the company strives to lead the evolution toward Software 3.0 and enhance human-computer interaction through developments like Eney, an AI-powered 'Computerbeing' harnessing machine intelligence.