Skyscanner Unveils Seven Travel Trends for 2026 to Transform Your Getaways

Skyscanner's Insightful Look at Travel Trends for 2026

As we approach 2026, Skyscanner, a leading travel app, has released its much-anticipated Travel Trends 2026 report. This comprehensive analysis outlines seven pivotal trends that are set to define how individuals approach travel in the coming year. Insights from global consumer research, combined with Skyscanner's own data, highlight a shift toward more personalized and purposeful travel choices.

Key Trends Shaping Travel in 2026

1. Glowmads: Travelers are increasingly traveling with beauty rituals in tow. With 33% of global travelers eager to experience local beauty cultures and 20% influenced by social media trends, we can expect beauty to play a significant role in travel plans. Expect to see itineraries that feature beautifying experiences in popular destinations, integrating local beauty products and rituals into the journey.

2. Shelf Discovery: Culinary tourism is evolving, as 35% of global travelers indicate they prefer shopping at local grocery stores over dining at restaurants. This shift highlights an interest in authentic food experiences, with travelers exploring local markets for unique items. This new kind of gastronomic tour fosters cultural immersion and is budget-friendly.

3. Altitude Shift: Year-round mountain escapes are becoming a trend, with 76% of travelers planning trips to high altitudes for serenity or seasonal fun such as skiing. For many, the mountains offer a retreat not just in winter but throughout the entire year, with a notable interest in stunning views and peaceful atmospheres.

4. Bookbound: A love for literature is guiding travel choices, with 57% of travelers considering trips inspired by beloved books. Visiting iconic libraries, literary festivals, or places made famous through literature will entice readers and provide a unique context for the traveler’s journey.

5. Catching Flights and Feelings: Social connections are being prioritized, with 55% of travelers taking overseas trips specifically to meet new people, whether for friendships or dating. The rise of real-life connections in addition to online swiping is reshaping the travel landscape, indicating a desire for authentic interaction during travels.

6. Family Miles: Multi-generational travel is set to rise, with 31% of travelers planning family outings. Alongside budget benefits, families are seeking to reclaim time together through shared experiences, creating lifelong memories along the way. This trend recognizes that travel is about more than just seeing sights; it’s also about family bonding.

7. Destination Check-in: Hotels are becoming integral to the travel experience, as 29% of travelers select destinations based on the unique accommodations available. This trend asserts that where one stays can heavily influence the choice of travel, adding a desire for unique and engaging experiences within the lodging itself.

Looking Ahead

The future of travel is poised to be more personalized and meaningful than before. With 84% of travelers indicating a commitment to traveling as much or more in 2026 compared to the previous year, there is a palpable enthusiasm for experiencing richer travel narratives. AI technology is becoming more sophisticated, anticipated to enhance traveler experiences by providing tailored support throughout the journey.

As inspiration increasingly comes from social media and online trends, the essence of travel evolves—shifting from mere destinations to curated experiences that resonate deeply with one's personal desires and preferences.

For readers eager to delve further into Skyscanner's Travel Trends 2026 and what they mean for upcoming adventures, more details can be found on their travel trends page.

With Skyscanner at the forefront, it's clear that travel in 2026 will not only focus on the journey itself but also on crafting experiences that celebrate individuality and connection.