Texas Floral Showcase in Tyler: A Wonderland of Blooms
On September 24, 2025, the Texas State Florists' Association (TSFA) is set to host the 2025 Texas Floral Showcase at the stunning Tyler Rose Garden Center, inviting florists and floral enthusiasts to immerse themselves in a whimsical, enchanting event. This year's theme, inspired by Lewis Carroll's
Alice in Wonderland, promises a day of floral artistry, creative inspiration, and valuable professional connections.
For those who adore all things floral, this event is not to be missed. TSFA President Marisa Guerrero AIFD, CFD, TMF, emphasized the importance of community, stating, "TSFA's thriving floral community helps members succeed, and the 2025 Texas Floral Showcase in Tyler is the perfect example of that commitment!" Participants can look forward to a delightful blend of floral creativity and inspiration that reflects TSFA's mission of fostering a vibrant floral community.
Event Highlights
1. Main Stage Floral Presentation
The showcase will feature a floral design presentation led by the esteemed designer, Deborah De La Flor AIFD, CFD, PFCI. Known for her innovative style and breathtaking arrangements, De La Flor's presentation is sure to leave attendees inspired and ready to create.
2. The Mad Hatter's Elegant Tea
Guests can take a break to indulge in a delightful tea experience featuring curated boxes and charming tea stations, bringing a touch of elegance and whimsy to the event.
3. Curiouser and Curiouser Floral Art Exhibit
Local florists will showcase their creativity in a special floral art exhibit that promises to captivate attendees, with installations that embody the essence of the
Alice in Wonderland theme.
4. Madly Marvelous Tablescapes
This design competition will feature previous Texas Designers of the Year, where attendees are encouraged to vote for their favorite tablescape. It's a chance to witness incredible talent and ingenuity.
5. Floral Wonders and Whimsy Bar
An interactive space will be set up for attendees to design their floral accessories, providing a hands-on experience that enhances the whimsical atmosphere of the event.
6. The White Rabbit's Marketplace
Guests can explore a variety of products from floral industry sponsors in a marketplace that celebrates the floral community and its offerings.
7. Hands-On Floral Design Workshop
For those eager to dive deeper, an optional workshop will provide small group instruction on floral design techniques, allowing participants to develop their skills under expert guidance.
Registration Details
Tickets for the main event are priced at $50 for TSFA members and $85 for non-members, with additional costs for the workshop. Attendees are encouraged to register early, especially students, for discounts.
To secure your ticket, visit
tsfa.org/roses and prepare for a day of wonder that combines education with creativity in a beautiful setting.
Established in 1914, TSFA serves as the cornerstone for floral professionals in Texas, providing resources and educational opportunities that help build a successful community. With a commitment that spans over a century, the Association aims to propel the floral industry forward through innovative programs and events like the Texas Floral Showcase.
Join us in Tyler on September 24, 2025, for a day that promises to inspire both longtime florists and newcomers alike with the beauty of flowers and the joy they bring to our lives.