NIPPON FOOD SHIFT FES. Tokyo 2025: Discovering Japanese Food and Agriculture

NIPPON FOOD SHIFT FES. Tokyo 2025

The highly anticipated event, NIPPON FOOD SHIFT FES. Tokyo 2025, is set to take place in Marunouchi from November 8 (Saturday) to November 9 (Sunday). This initiative, led by the Ministry of Agriculture, Forestry and Fisheries (MAFF), aims to engage consumers with the pressing issues surrounding Japan’s food and agriculture while creating a dialogue between producers and consumers.

Promoting the Food Shift Movement

The event is part of a broader national movement called “Think About Japan Through Food,” which seeks to heighten awareness of the challenges facing Japanese agriculture and promote a collaborative environment for learning and discovery. By connecting consumers with producers and businesses, the festival creates opportunities for meaningful conversations about the future of Japanese food systems.

The NIPPON FOOD SHIFT FES. Tokyo 2025 will take place along Marunouchi Nakadori, featuring various activities designed to educate and entertain. Attendees can expect to see firsthand the innovative practices from food system-related enterprises and agricultural sites, as well as deepen their understanding of food and farming issues through engaging workshops. The event will also feature a vibrant market that showcases the allure of domestically produced goods, alongside food trucks offering sustainable fare.

Event Schedule and Venue

Date:

- November 8, 2025 (Saturday) from 11 AM to 5 PM
- November 9, 2025 (Sunday) from 11 AM to 5 PM

Venue:
Marunouchi Nakadori (in front of Meiji Yasuda Life Insurance Building and Marunouchi Nakadori Building).

Key Attractions

Attendees will have the chance to participate in several exciting activities, including:

- Harvesting experiences at a pop-up farm - A fun way to get hands-on with food production.
- Craft workshops for making traditional shimekawa wreaths - Embrace the culture while getting creative.
- The Food and Agriculture Connection Award - An opportunity to celebrate innovative partnerships in the food sector.
- FOOD SHIFT Selection - A spotlight on award-winning products in sustainability.
- Sustainable food trucks and stalls featuring local ingredients from producers and partners in the region.

With an array of engaging activities designed to highlight the importance of sustainable practices in food production, the NIPPON FOOD SHIFT FES. Tokyo 2025 promises to offer participants unique insights and experiences.

For more detailed information, please check the special website for the event: NIPPON FOOD SHIFT FES. Tokyo 2025.

Note that event content may change depending on weather conditions.