#USA #Miami #LoveShackFancy #Santa Margherita #Rose Wine

A Toast to Summer: The Return of LoveShackFancy and Santa Margherita Collaboration

The time of year has come when the sun shines brighter, flowers bloom, and the promise of summer unfolds. Kicking off this vibrant season, Santa Margherita Wines is proudly resurrecting its popular collaboration with LoveShackFancy, bringing to life an exquisite limited-edition rosé collection. Available starting June 18, this year promises to be even more magical, introducing not only a beloved 1.5L magnum bottle but also a thrilling 3L jeroboam.

A New Level of Celebration

Designed with summer festivities in mind, the standout 3L jeroboam marks Santa Margherita's largest rosé yet. Offering roughly 20 glasses of delightful rosé, it's perfect for pool parties, sunset gatherings, and memorable celebrations. Both the magnum and jeroboam are artfully wrapped in the charming new floral print created by LoveShackFancy, seamlessly combining classic Italian elegance with a whimsical feminine touch. Jane Scott, Vice President of Marketing at HERITA USA, reflects on the spirit of this collaboration saying, “Rosé is about more than just what's in the glass; it’s about creating moments for people to share.”

The Essence of Italian Wine

Santa Margherita is not merely a wine; it’s a legacy, having helped shape the Pinot Grigio landscape and paving the way for Prosecco Superiore to thrive globally. Known for its elegance and delicacy, Santa Margherita’s rosé captures the hues of a Venetian sunset through a blend of Chardonnay, Sauvignon Blanc, and a pinch of Venetian Pinot Nero. The combination provides a well-balanced flavor with light floral notes, making it a staple for summer gatherings.

Rebecca Hessel Cohen, Founder and Creative Director of LoveShackFancy, expressed the joy and anticipation surrounding this year’s collection. She emphasizes that rosé and florals naturally complement the ethos of her brand, which cherishes beauty and love amongst cherished company. In aiming to exceed last summer’s success, they’ve introduced grander concepts to create even more cherished memories.

Availability and Special Features

The enchanting Santa Margherita x LoveShackFancy rosé collection will be available for purchase both online and in retail stores beginning June 18. The 1.5L bottle can be found across select retailers nationwide for a price of $64.99, while the highly limited 3L format is priced at $124.99—a fair price for a centerpiece of summer celebrations. To streamline the buying experience, the brands have launched GetRoséReady.com, which provides purchase details and a curated playlist to accompany your summer escapades.

The collaboration will further come to life through innovative branding in the Hamptons. Select buses from the iconic Hamptons Ambassador, responsible for transporting New Yorkers to coastal getaways, will be transformed into giant Santa Margherita x LoveShackFancy rosé bottles, transporting riders into a whimsical experience even before they reach their destination.

Legacy and Passion Behind the Brands

Santa Margherita Wines, founded in 1935 by Count Gaetano Marzotto, has firmly established itself as a symbol of Italian winemaking excellence. Their commitment to quality and environmentally sustainable practices ensures that generations to come can enjoy their wines. From its influential role in introducing modern winemaking techniques to becoming the leading luxury imported Pinot Grigio in the U.S., Santa Margherita remains an industry pioneer.

On the other hand, LoveShackFancy is more than a brand; it represents a lifestyle founded on the notion of love and beauty encapsulated in floral designs and femininity. Established in 2013 by Rebecca Hessel Cohen, it aims to create memorable experiences through vintage-inspired attire and home decor.

Conclusion

As summer approaches, the collaboration between Santa Margherita and LoveShackFancy heralds a season filled with celebration, warmth, and romance. With its stunning packaging and exquisite wines, get ready to fill your summer memories with laughter, friends, and, of course, a glass of beautifully crafted rosé. Raise your glasses to the joy of this delightful partnership, and make this summer one to remember!