#Japan #Tokyo #C-United #Cafe de Crié #Cafe Veloce

C-United's Price Adjustments: Ensuring Quality Amid Rising Costs

C-United Co., Ltd., based in Minato, Tokyo, has announced upcoming price adjustments across its popular cafe brands, including Cafe de Crié, Cafe Veloce, and Kohikan. These changes reflect the ongoing challenges faced due to rising ingredient costs and overall inflation.

Reasons for Price Changes

On May 28, Cafe de Crié will implement its price changes, while Cafe Veloce and Kohikan will follow suit on June 12. The need for these adjustments stems from the significant increase in raw materials, particularly coffee beans. The company has been operating in a climate of heightened operational costs, which include increases in employee salaries to match cost-of-living changes.

Despite C-United's efforts in cutting costs and improving productivity to sustain current prices, it has become increasingly challenging to maintain affordability without compromising on product quality or service.

Commitment to Quality

C-United remains committed to providing customers with the high standards of service they expect at its cafes. The organization is actively working on upgrading store environments and enhancing product offerings to ensure that every customer leaves satisfied.

The company's management emphasizes that the goal of these price adjustments is to allow for a consistent and enjoyable customer experience. As prices for core items are set to change, C-United is dedicated to easing the transition for its patrons by maintaining transparent communication regarding the reasons behind these decisions.

Price Adjustment Outline

• - Cafe de Crié: Adjustments will take effect on May 28. Specific prices may vary by location.
• - Cafe Veloce: Changes will be implemented on June 12, with pricing differing among various outlets.
• - Kohikan: Also scheduled for June 12, with product availability and pricing varying by store.

The management of C-United appreciates the understanding of its patrons as they navigate these necessary changes. They strive to enhance the ambiance in their cafes and to provide continued satisfaction with each visit.

About C-United

C-United Co., Ltd. operates multiple cafe brands under the guiding principle of “Creating happiness through the evolution of coffee culture.” With a diverse range of styles to accommodate the varying needs of their customers, C-United boasts around 560 cafes across Japan, including popular outlets like Cafe Veloce, Kohikan, Cafe de Crié, and more. The company, led by President Yuki Tomonari, is at the forefront of the cafe industry, providing a blend of direct-operated and franchise stores while also engaging in retail and wholesale food business ventures.

• - Business Address: KDX Shiba Daemon Building 1F & 9F, 2-10-12 Shiba Daemon, Minato, Tokyo, 105-0012, Japan.
• - Employee Count: 10,978 as of January 2025.

For customer inquiries regarding these adjustments, C-United encourages reaching out via their dedicated contact line or visiting their website for further information.

This initiative marks a crucial step towards ensuring sustainable growth and continued customer satisfaction as C-United adapts to the evolving market landscape.