Innovative Collaboration: Alaska and Hawaiian Airlines Unveil Immersive House at SXSW 2025
Experience the Future of Travel at SXSW 2025
In a groundbreaking collaboration, Alaska Airlines and Hawaiian Airlines are teaming up with TDW+Co to present an immersive, dual-branded experience at the South by Southwest (SXSW) festival in Austin, Texas. On March 9, 2025, attendees can expect a unique opportunity to interact with innovative technologies and engage with the future of travel.
A Transformative Venue
The event will take place at the popular venue Inn Cahoots, which will be transformed into an interactive hub for exploration. This one-day activation is set to attract both tech enthusiasts and travel aficionados, showcasing the airlines' commitment to enhancing the guest experience through cutting-edge advancements.
Engaging Activities and Innovations
Guests can look forward to live technology demonstrations highlighting revolutionary products such as Alaska Airlines’ electronic bag tags, enabled by BAGTAG, and AI-driven baggage recognition technology from BagsID. These innovations promise to streamline the travel experience, making it more seamless and efficient.
Additionally, attendees will have the chance to participate in personalized experiences through interactive features like the
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