Stay Ahead with KOSE's New UV Essence and Get a Special Otani UV Checker

In a move to promote sun safety, KOSE Corporation, located in Tokyo, has recently announced the launch of its latest sun care products under the well-known global skincare brand "Sekkisei." The new offerings, "Sekkisei Skincare UV Essence Gel N" and "Sekkisei Skincare UV Essence Milk N," will be available starting February 16, 2026. To celebrate this launch, KOSE has introduced an exciting promotional campaign titled "Get the Otani UV Checker!"

This limited-time campaign runs from March 16, 2026, to May 29, 2026, allowing customers who purchase any qualifying product to receive a unique UV checker featuring the visuals of Shohei Otani, the famed Japanese baseball player. This handy UV checker is designed to react to sunlight, changing color to indicate UV exposure. It's a must-have tool for ensuring that sun protection measures are timely and effective. By utilizing this checker, users can easily recognize invisible UV rays that they might be exposed to while sitting by a window or outdoors, thus ensuring they never miss out on reapplying sunscreen at the right moment.

Social Media Engagement

In addition to the UV checker campaign, the brand will engage customers through an interactive social media challenge. The campaign, dubbed "Choose Your UV Quiz with Otani SUN," invites participants to follow the official Sekkisei X account for a fun video series featuring Otani tackling various questions related to UV rays and Sekkisei products. Not only will fans get a rare glimpse of Otani's genuine self as he navigates these quizzes, but they will also have a chance to win exciting prizes, including limited-edition signed baseballs and products from Sekkisei’s UV line.

To participate, viewers are encouraged to watch one of the three quiz videos being posted starting March 17, 2026. Participants must follow the official Sekkisei account and answer the quiz on their reposts, where correct responses will be entered into a raffle for a chance to win unique merchandise such as the signed Otani baseball or one of Sekkisei’s UV protection products. More details can be found on Sekkisei's campaign website.

Product Highlights

Both the new UV essence products come with high SPF protection (SPF 50+, PA++++) and moisture-retaining shield components, designed to endure sweat and water, making them ideal for outdoor activities. The Sekkisei Skincare UV Essence Gel N is a lightweight gel that forms a tough protective layer on the skin, enriched with plant-based extracts like Job's tears and herbal ingredients like Angelica and Peony to enhance skin clarity. It boasts a unique "moisture-shielding" technology that captures moisture, resulting in a smooth, clear finish. On the other hand, the Sekkisei Skincare UV Essence Milk N is a milk-type sunscreen that seamlessly absorbs into the skin, ensuring all-day comfort and UV protection.

Both formulations are the result of over 40 years of dedication to skincare, reflecting Sekkisei’s fundamental philosophy of harnessing the power of plants to achieve translucent skin for all.

"We’re excited to partner with Shohei Otani, who symbolizes resilience and dedication in sports, as he embodies the spirit we want to promote with our sunscreen range. It is essential for all generations to incorporate sun protection into their daily routines," stated Shinnji Tanaka, President of KOSE.

Through these initiatives, KOSE aims not only to provide superior skincare products but also to cultivate awareness about the importance of UV care across diverse generations.

For more information on the campaign and products, check out the official Sekkisei website.