Whataburger and Lainey Wilson: A Year of Delicious Country Music Flavor Collaboration

Whataburger Teams Up with Lainey Wilson

Whataburger is celebrating its 75th Anniversary in style with a new partnership that’s gotten fans buzzing. The iconic fast-food chain has announced that Lainey Wilson, the centerpiece of modern country music and the ACM and CMA Entertainer of the Year, will be the face of Whataburger for the year 2025. This collaboration blends country music with a culinary twist, inviting fans to embrace the best of both worlds.

Wilson, known for her bold and authentic style, expressed her excitement, stating, "I've been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams." The partnership is more than just a marketing campaign; it represents Wilson’s heartfelt connection to Whataburger, a staple since her youth. The fast-food chain has played a role in her life, serving as a backdrop during crucial moments from horse sales to late-night gigs.

To kick off this exciting partnership, Whataburger is hosting a special event on January 28, where fans can grab a free Honey Butter Chicken Biscuit from participating locations between 6 AM and 11 AM. This exclusive offer is exclusively available for in-store and drive-thru orders, giving fans an additional reason to visit. Notably, there is a limit of one biscuit per person, so attendees are encouraged to act quickly!

This year-long collaboration promises to deliver many surprises and experiences for loyal fans. From eye-catching advertisements featuring Lainey Wilson to exclusive content and special promotions, Whataburger and Lainey plan to keep the excitement rolling. With both brands emphasizing authenticity and southern hospitality, this partnership embodies a shared vision of serving communities with pride and delicious offerings.

Debbie Stroud, president and CEO of Whataburger, stated, "Lainey Wilson embodies all that we love about our brand. She is genuine, daring, and dedicated to delivering unforgettable experiences to fans." Whataburger is keen on showcasing their rich culture while simultaneously emphasizing the significant impact Lainey has made on the music scene.

As part of the celebrations, fans can also follow the collaboration’s journey on social media by checking out the official handles for both Whataburger and Lainey Wilson. They can expect behind-the-scenes content, updates on upcoming promotional offers, and other delightful surprises awaiting them throughout 2025.

Whataburger has always been about more than just food; it’s a community hub. Founded in 1950, the company has grown to become a key player across a 16-state footprint, making a substantial impact in the fast-food industry. Best known for its made-to-order meals, Whataburger prides itself on its warm hospitality and commitment to quality service, traits reflected in its partnership with Wilson.

Wilson has captured the spotlight not just in music but also in television and film. With a reputation for strong songwriting and captivating performances, she has successfully crossed genres while remaining true to her roots. Her recent achievements include a nomination for Best Country Album at the upcoming Grammy Awards for her innovative record, "Whirlwind," which follows up on her previous album, "Bell Bottom Country," that won in the same category.

This partnership between Whataburger and Lainey Wilson stands as a testament to the mutual admiration and warmth shared by fans of both ingredients: delicious food and heartfelt country music. As the partnership unfolds in 2025, fans can look forward to many more delicious moments and exciting updates, embracing the spirit of joyful Southern hospitality and musical talent in every bite.

Stay tuned for more updates, and don’t forget to mark your calendars for January 28 to enjoy Lainey's special treat at Whataburger! The delightful fusion of good food and good tunes awaits!