#Malaysia #Kuala Lumpur #Omoda #CSR Initiative #JAECOO

OMODA & JAECOO Parent Company Champions Green Mobility

In recent years, the automotive landscape has shifted significantly, with brands increasingly focusing on social responsibility and sustainability. The parent company of OMODA and JAECOO has taken this to heart with its CSR initiative, which has transformed from a simple corporate philanthropic effort into a comprehensive global movement aimed at fostering sustainable practices across cultures.

Evolution of CSR in Automotive

Over the past three years, the company has made impressive strides in promoting a vision focused on harmonious mobility that intertwines technology, humanity, and nature. By developing a dual-drive model of “Green Ride + Public Good,” they have successfully turned the CSR ride event into a powerful cultural IP that spreads green ideas worldwide. This year’s event marked an evolution of their efforts, introducing deeper collaborations with organizations like the International Union for Conservation of Nature (IUCN) to solidify their commitment to global ecological protection.

Key to this initiative is the company’s renewed partnership with UNICEF, which involves a significant financial commitment of USD 6 million dedicated to aiding education in under-resourced regions. This partnership reflects an integrated approach that marries green mobility with ecological protection and educational equality - all vital components of a sustainable future.

Global Engagement at the Event

The recent gathering brought together leaders and representatives from across Asia, Europe, the Americas, and Africa. Cultural volunteers adorned in traditional attire celebrated the diversity and unity of nations as they created a powerful visual message of appreciation for global beauty – encapsulated in the theme of “appreciating each beauty, sharing all beauty.”

The excitement peaked at 9:30 AM when the event commenced with a vibrant “green dragon” of cyclists embarking on a picturesque 9-kilometer route, which included breathtaking landmarks such as the Yangtze Bend and Luhua Wetland. This scenic journey symbolized the dialogue between advanced technology and the beauty of nature.

As the event concluded, a highlight was the presence of two Argos robotic dogs which ingeniously assisted in the medal award ceremony, showcasing a fusion of technology with environmental stewardship. These AI-driven companions demonstrated agility and reliability, reinforcing the harmony between innovation and nature.

Building a Global Communication Ecosystem

At the 2025 OMODA & JAECOO International User Summit, the parent company further developed a multi-dimensional communication ecosystem, connecting diverse communities related to technology, cycling, outdoor activities, environmental advocacy, and public welfare. This initiative successfully bridged local experiences with global platforms, amplifying the company’s message on the importance of sustainability.

As nearly 3,000 cyclists crossed the finish line, it became clear that OMODA and JAECOO's green journey was far from over. Transitioning into a leader in green intelligent mobility is at the forefront of their mission; they aim to continue progressing towards a sustainable future, driven by technology and responsibility.

With models like J7, J7 PHEV, J8, and C9 available in markets like Malaysia, OMODA & JAECOO are committed to introducing more vehicles designed to meet emerging local demands while fulfilling their corporate responsibility to promote a greener world.

The company’s ethos emphasizes that every journey on the road to sustainability begins with collective action, and through initiatives like the CSR ride, they are paving the way for a harmonious relationship between technology and the environment.