#Japan #Tokyo #FLOW NAVI #Insect Micro Agency #Tokyu Stay

Revolutionizing Guest Interaction with FLOW NAVI

Tokyu Stay Ikebukuro has embraced technological advancements to enhance the experience of its guests through the innovative touch-based information system, FLOW NAVI, developed by Insect Micro Agency, a company based in Chiyoda, Tokyo. This system is designed to seamlessly connect real-world information and digital interactions, allowing guests to explore local amenities and attractions at their leisure.

What is FLOW NAVI?

FLOW NAVI stands as a transformative tool in modern hospitality. It provides guests with localized information and guides them on how to best enjoy their visit. This interface not only allows guests to retrieve information independently but also facilitates a direct line of communication between staff and guests. It enriches the guest experience by providing recommendations and insights that only locals would typically know.

Background of the Implementation

Tokyu Stay operates under the concept of "Hotels for Everyday Travel," offering guests the feel of an extended daily life during their travels. Historically, the hotel relied on printed lists of nearby restaurants and attractions, particularly to cater to inbound tourists. However, the limitations of paper-based recommendations became increasingly apparent, especially with foreign guests struggling with language barriers and visibility issues. To transition from a singular point of information to a broader community experience, FLOW NAVI was introduced to provide a more appealing and intuitive way for guests to access information.

Features of FLOW NAVI

Flow NAVI is not just an ordinary information system; it incorporates several key features:

Staff-Guest Communication Tool

One of the standout functions of FLOW NAVI is its ability for staff to create and update content about local attractions. This empowers employees to propose fun ways for guests to enjoy the area actively. By visually engaging users through attractive visuals on screen, it becomes a catalyst for meaningful conversations.

User-Friendly Interface

To reflect the vibrant atmosphere of Ikebukuro, FLOW NAVI uses illustrated maps and rich imagery to create a user-friendly design that invites interaction. Moreover, the system supports multiple languages, ensuring that international guests feel welcomed and comfortable while using it.

Information at Your Fingertips

A particularly valuable feature allows guests to transfer interesting information about events or local spots directly to their smartphones. This mobility ensures that guests can access relevant details anytime and anywhere, even when they are outside the hotel.

Feedback from Tokyu Stay Management

Ogawa, the manager of Tokyu Stay Ikebukuro, praised the installation of FLOW NAVI, emphasizing its user-friendliness, aesthetic appeal, and practicality. The system allows guests to explore information independently while enabling staff to keep content fresh. According to Ogawa, the combination of interactive features not only streamlines communication but also enhances overall satisfaction during a guest's stay. By proposing ways to enjoy the area, FLOW NAVI acts as a bridge, fostering natural interactions between guests and staff.

Future Plans

Insect Micro Agency is committed to expanding the implementation of similar systems in various accommodations and public facilities. Their aim is to create a seamless fusion of digital and real-world information design, thereby fostering robust communication between local communities and visitors.

For more information, visit the FLOW NAVI website.