#Japan #Tokyo #Shabu-Shabu #Matsumoto Wakana #3 o’clock Heroine

Shabu-Shabu Warm Vegetables New Menu Launch Event

On May 26, 2026, Shabu-Shabu Warm Vegetables, developed by Reins International Co., Ltd., hosted a new product launch event. The official ambassador, Matsumoto Wakana, along with the special guest group 3 o’clock Heroine, took the stage to introduce their exciting new offering: the “Hot Pot Drinking Set,” which will be available starting May 27, 2026. For just 1,980 yen, it features a choice of hot pots paired with a two-hour free-flowing alcohol package, encouraging attendees to gather for a cozy “girls' night.” The event was filled with fun conversations and sincere discussions, creating an atmosphere of warmth and friendship.

Cheers to New Friendships

Matsumoto kicked off the gathering with a heartwarming toast, exclaiming, “Let’s become friends over Shabu-Shabu!” They enjoyed the affordable, tax-excluded price of 1,980 yen (2,178 yen including tax) for the casual weekday plan that includes a perfectly portioned hot pot along with unlimited drinks for two hours. The group delighted in various hot pot selections while sharing laughter and engaging conversations.

Matsumoto remarked, “It’s wonderful! This plan truly makes it easier to just say, 'Let’s go!' compared to usual dining options!” Fukuda chimed in, praising the offering, “You can easily cover your costs just with the drinks, but to have a hot pot included is fantastic! We should definitely make Warm Vegetables our first stop instead of an izakaya!” Enjoying her favorite Sukiyaki, Matsumoto applauded in delight for the exquisite flavors. Fukuda, who selected the spicy hot pot, noted, “It’s not too spicy, making it enjoyable for everyone.” Kanade, who tried the Ma-La Soup, expressed her satisfaction, saying the robust spiciness catered perfectly to fans of Ma-La Tang. Yumechi, sampling the offal hot pot, shared her surprise at the delightful chewy texture she experienced for the first time at Warm Vegetables.

Open Conversations Around the Hot Pot

During the panel discussion, statistics targeting working individuals in their 20s to 40s were presented. It was revealed that around 70% reported having experienced moments where they couldn't speak their minds during dining out but over 60% believed that Shabu-Shabu is a more communicative dining choice. In response, Yumechi pointed out, “At BBQs, you have to focus on grilling; meanwhile, Shabu-Shabu is all about enjoying the broth quickly.” Matsumoto agreed, stating, “You can eat at your own pace, which makes it easier to chat.” Fukuda added, “Preparing ingredients and discussing the order of adding items to the pot naturally creates an engaging environment,” which resonated with everyone present.

3 o’clock Heroine Helps Solve Matsumoto’s Dilemma

The engaging discussions led to Matsumoto sharing her annoyance about being prone to mosquito bites. Despite May being a cooler month, she revealed being bitten during the event and expressed her itchiness. The group speculated various old wives' tales, including the possibility of it being blood type-related. Kanade contributed a theory mentioning, “It seems that mosquitoes are attracted to sweaty feet,” causing the others to comically defend Matsumoto by spouting that she doesn’t sweat as a devoted actress. The atmosphere lightened as Matsumoto humorously replied, “Wait, do people actually sweat on their feet?” provoking laughter throughout the room. A game session where everyone had to guess each other's gestures culminated in a perfect score with all five correct answers, further solidifying their bond through the Shabu-Shabu girls' night experience.

A Surprise for Kanade

In the latter half of the event, there was a touching surprise for Kanade, who would be celebrating her birthday on June 10. A bouquet of flowers and a one-year meal voucher for Shabu-Shabu Warm Vegetables were presented. Kanade was overjoyed, exclaiming, “This is amazing! Let’s make sure to visit Warm Vegetables together with all four of us!” sealing their friendship over a shared hot pot meal.

Event Summary

• - Event Name: Shabu-Shabu Warm Vegetables New Menu Launch
• - Date: May 26, 2026
• - Guests: Matsumoto Wakana, 3 o'clock Heroine
• - Featured Speaker: Hitomi Sugiyama, Marketing Manager, Reins International Co., Ltd.
• - Content: Experience of the new menu, heartfelt “shabu-shabu consultation” session, and birthday surprise.

Marketing Notes

Hitomi Sugiyama from the marketing department noted that Shabu-Shabu Warm Vegetables is celebrating its 26th year since establishment. Thanks to customers, they have seen steady growth, achieving over 100% revenue growth for three consecutive years from 2022 to 2025. Currently, approximately 80% of guests utilize the all-you-can-eat option, with weekday evenings and holiday meals being the most popular choice. To encourage more frequent visits, they proudly introduced the “Hot Pot Drinking Set.” This innovative offering includes a hot pot combined with a two-hour drink package, available on weekdays only. Choices range from ”Offal Hot Pot,” “Spicy Hot Pot,” “Sukiyaki,” to the limited option “Ma-La Soup.” Each set includes broth, vegetables, and meat and is very affordably priced, starting at 1,980 yen without draft beer and 2,480 yen for the beer-inclusive option. Soft drink packages are available from 1,580 yen. With the typical all-you-can-eat course starting at 3,380 yen, the new offering is notably budget-friendly.

The Shabu-Shabu experience promotes collaboration and conversation as guests cook together, enhancing intimacy among friends and colleagues alike over shared enjoyable experiences. Enjoy Shabu-Shabu as a fantastic opportunity for fostering communication on workdays or during outings with friends.

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Hot Pot Drinking Set Overview

• - Launch Date: Wednesday, May 27, 2026 (Weekdays only)
• - Pricing:

- Choose your hot pot + 2-hour unlimited alcohol — 1,980 yen (2,178 yen including tax)
- Choose your hot pot + 2-hour unlimited alcohol (including draft beer) — 2,480 yen (2,728 yen including tax)
- Choose your hot pot + 2-hour unlimited soft drinks — 1,580 yen (1,738 yen including tax)

Note: Reservations for two or more guests include a choice of two hot pot types. Some restrictions may occur regarding participating locations and availability.

For more information, visit their special page: Shabu-Shabu Drinking Set

About the Company

Reins International Co., Ltd.

• - CEO: Kota Sumikawa
• - Operates various dining establishments such as Shabu-Shabu Warm Vegetables, Gyukaku, Izakaya Domandoma, and Tonkatsu Kagurazaka Sakura among others.