Swatch Brings Back the MoonSwatch Tour to Shizuoka's Matsuzakaya Department Store

Swatch's Impressive Return to Shizuoka

The highly anticipated "MoonSwatch Tour" is making its way back to Shizuoka, Japan. Set to take place at the iconic Matsuzakaya Shizuoka Department Store on May 31st and June 1st, 2025, this event promises to draw both locals and enthusiasts from afar to experience the fusion of style and innovation presented by Swatch. Celebrated for its vibrant designs and cutting-edge collaborations, Swatch is once again harnessing the excitement of its unique Bioceramic MoonSwatch collection in a tour aimed at connecting with fans directly.

A Unique Retail Experience

Held at the North Building's first floor special venue within Matsuzakaya, the MoonSwatch Tour provides an opportunity for visitors to immerse themselves in Swatch's world. This department store is a well-known landmark in Shizuoka City, making it an accessible stop for shoppers and tourists alike. The hands-on experience allows attendees to feel the essence of Swatch's innovative designs firsthand during this exclusive two-day event.

The Story Behind the Bioceramic MoonSwatch

The Bioceramic MoonSwatch collection was born from an innovative collaboration between Swatch and OMEGA, combining the groundbreaking spirit of the legendary OMEGA Speedmaster Moonwatch with Swatch's playful creativity. Launched in 2022, this unique chronograph collection has captured global attention with its distinct designs and thematic names inspired by celestial bodies, such as the sun, moon, and planets.

Ever since its debut, the collection has continued to fascinate both collectors and casual wearers alike. However, these pieces are only available at select Swatch stores within Japan, making the MoonSwatch Tour a rare opportunity for fans to experience the collection in person.

A Tour Like No Other

The MoonSwatch Tour is not just a showcase of watch-making; it also features a vintage twist with a classic FIAT 500—introduced in the same year as the OMEGA Speedmaster—now adorned with the MoonSwatch. Having started from the Swatch headquarters in Biel, Switzerland, this vintage vehicle has been traversing various unique locations across Japan, creating an exciting connection between the past and the present.

Event Details

- What: MoonSwatch Tour
- Where: Matsuzakaya Shizuoka Store First Floor Special Venue
- When: May 31st - June 1st, 2025
- Time: 10:00 AM - 7:00 PM daily

Note:

- No tickets will be distributed on the day; entry will be on a first-come, first-served basis.
- Purchases will be limited to one item per person per day.
- Not all displayed products may be available for purchase on the day of the event.
- As quantities are limited, the event will conclude once stock runs out.

Swatch plans to continue providing unique experiences and surprises in the future, and updates will be regularly posted on Swatch Japan's official social media channels.

About Swatch

Founded in 1983, Swatch has continuously disrupted the watch industry with its playful spirit and innovative designs. The brand is committed to delivering seasonal collections and exclusive models that surprise and engage consumers worldwide. With an emphasis on thinking and acting differently, Swatch has also been a strong supporter of action sports, music, and art, further solidifying its position as a lifestyle icon. The use of Bioceramic—a blend of traditional ceramic and bio-based materials—highlights the brand's dedication to sustainability while offering superior comfort and durability in its products.

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