Liigo's AI Innovations
2025-07-22 00:09:27

Liigo's Journey: Enhancing Tourism and Business with AI Innovations

Liigo's Commitment to Transforming Tourism and Retail



Liigo Inc., headquartered in Minato, Tokyo and led by CEO Hidenori Miyamoto, has set an ambitious mission: "To invigorate local economies and communities through the power of data and AI." This startup focuses on digital transformation (DX) in the tourism and retail industry, targeting a diverse array of businesses such as hotels, restaurants, shopping complexes, souvenir shops, and tourist facilities across Japan, along with local governments and destination marketing organizations (DMOs).

Celebrating a year since its "Generative AI Priority Declaration," Liigo has successfully integrated several AI capabilities into its flagship product, the Area Compass. These enhancements include:
1. Automatic suggestion of marketing actions: Continuously upgrading features to provide tailored recommendations based on data.
2. Post generation, trend analysis, and multilingual support: Adapting to a global audience and varied consumer insights.
3. Competitive analysis: Utilizing AI to compare marketing strategies against rival establishments.
4. Review analysis with automated response creation: Streamlining customer feedback management through AI technologies.
5. Completion assistance for industry and facility data: Enhancing data accuracy and availability for better decision-making.

The result of these innovations has been significant growth, with partnerships formed with various municipalities and DMOs, as well as successful integration into over 4,000 tourist businesses nationwide. Notably, businesses have experienced remarkable outcomes, with some reporting a tenfold increase in visibility and route access within just six months. Furthermore, in multi-site support cases involving both 30 and 100 locations, many establishments have achieved over twofold growth in customer attraction compared to the previous year.

Future Initiatives


As Liigo marches forward, it aims to establish itself as the leading platform for utilizing "Generative AI to revitalize urban and local areas." This involves several key initiatives:
  • - Transitioning from text-based to map-based decision-making dashboards, allowing for a comprehensive view of local trends and competition through AI-driven suggestions and actions.
  • - Upgrading towards total automation with AI agents.
  • - Strengthening strategic planning and implementation through external data partnerships.
  • - Expanding into international markets, particularly in regions like Taiwan.
  • - Enhancing AI talent acquisition, community activities, and capital partnerships, defining AI talent not only as engineers but as individuals in various roles ready to incorporate AI into their work.

Connecting Talent and Collaboration


To further engage with external parties, Liigo is expanding its presence through various community events and exhibitions:
  • - Participating in over eight exhibitions nationwide from August 2025 to May 2026, including:
- Year-round online Domestic Store and EC DXPO
- Startup Internship Festival 2025 in Tokyo
- Domestic Tourism EXPO Japan 2025 in Aichi
  • - Launching the "AI Entrepreneur Community," a selective group starting in July 2025 for those involved in generative AI-related businesses to share insights and foster collaboration.

An open invitation has also been extended for the AI Startup Business Community networking event scheduled for September 10, 2025, in Tokyo, designed for participants to share actionable insights and foster direct business ties around generative AI.

Additionally, CEO Hidenori Miyamoto will be speaking at upcoming conferences, discussing the intersection of DX in tourism, AI, and innovative approaches for future landscapes.

Recruitment and Client Engagement


Liigo is currently offering a week-long free trial of Area Compass for businesses, emphasizing accessible engagement for all interested parties. In the realm of partnerships, Liigo recognizes that nearly half of its growth has come from collaborations with sales partners and plans to enhance outreach to various operational sectors, including restaurants, retail, tourism, and more.

For media inquiries or if you would like to engage with Liigo, please contact us through our designated channels. Liigo believes that the successful application of AI holds the key to transforming local economies, bridging the knowledge gap faced by many businesses outside major urban areas.

Ceaselessly, Liigo aims to enhance Japan's position as a leading tourism destination while delivering new values to communities across the globe through AI and data.

Liigo Inc.
  • - Contact Department: Marketing (Leader: Ohno)
  • - Email: [email protected]
  • - Company Overview: Founded in 2017, Liigo focuses on developing DX support for tourism and retail businesses and utilizes generative AI in its products, including Area Compass and Partner Compass.
  • - Website: Liigo Company Website


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