#USA #Vancouver #Before Company #Brilliant Breath #Vivomer

Before Launches Innovative Brilliant Breath MouthWash

In a significant stride towards sustainability in oral care, Before Company has officially launched its Before Brilliant Breath MouthWash, marking a new chapter in environmentally conscious hygiene products. As North America’s first completely home-compostable mouthwash packaged in Vivomer, a 100% plant-based material, this innovative mouthwash promises to not only enhance oral hygiene but also mitigate the impact of plastic waste.

A Game-Changer in Oral Health

Designed for superior breath freshness while maintaining a balanced oral microbiome, the Brilliant Breath MouthWash is a refreshing alternative to traditional mouthwashes, which often contain harsh ingredients. CEO and Co-Founder of Before, Steve Thorp, emphasizes that this product enables users to achieve fresh breath without compromising oral health. He states, "We've always believed fresh breath shouldn't come at the expense of your oral health. Traditional mouthwash can feel like a fire drill for your mouth."

Brilliant Breath is crafted without the inclusion of alcohol, peroxide, SLS, parabens, or artificial dyes, ensuring a gentle yet effective solution for daily oral care. The formulation harnesses the power of ingredients such as sea salt, hyaluronic acid, aloe, zinc, and vitamin C. These components collectively work to nourish oral tissues, remove harmful bacteria, and combat bad breath while promoting microbiome balance.

Innovative Packaging for a Sustainable Future

The launch of this mouthwash signifies an important evolution in sustainable packaging solutions. The emphasis on Vivomer, developed by Shellworks, illustrates an innovative approach to product design that prioritizes environmental health. As Amir Afshar, Co-Founder of Shellworks, states, "Vivomer represents a new generation of materials designed to work in harmony with nature."

Vivomer is not only free of traditional petroleum derivatives but also designed to be completely compostable. This is a crucial step towards reducing the plastic pollution crisis, as more consumers seek products that align with their ecological values. With this commitment, Before integrates the ethos of sustainability into their entire production process—from ingredient sourcing to packaging disposal.

Key Benefits of Before Brilliant Breath MouthWash

• - Eliminates Harmful Bacteria: The mouthwash effectively kills bacteria that cause bad breath.
• - Natural Ingredients: Contains sea salt for removing debris, hyaluronic acid and vitamin C for restoring moisture, improving gum health and microbiome balance.
• - Long-lasting Freshness: The exclusive SuperMint flavor provides an immediate cooling effect and enduring freshness.
• - Eco-Friendly Certification: The product is Leaping Bunny certified and adheres to vegan standards to assure ethical consumption.
• - Ambitious Environmental Commitment: A portion of sales is allocated to environmental initiatives via BeforeCares™, underscoring the brand’s dedication to planetary health.

Availability and Future Endeavors

Starting June 1, 2026, Before Brilliant Breath MouthWash will be available through the company’s website and other retail platforms including Amazon and Sprouts Farmers Market. This distribution strategy aims to appeal to a broader audience seeking effective and sustainable oral care solutions.

Before Company remains committed to redefining oral care with innovative, effective products while promoting wellness and sustainability. This exciting launch is merely one facet of their broader vision to enhance everyday routines by making them healthier and more environmentally responsible.

For further information or to purchase the product, visit beforecompany.com.

By integrating modern technologies with clean and conscientious practices, Before is truly paving the way towards a cleaner, more vibrant future in oral hygiene.