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A Milestone in Scent Culture: The Xuelei Fragrance Museum

On July 9, 2025, the Xuelei Fragrance Museum welcomed its first visitors in Guangzhou, China, marking a historic moment for the fragrance industry as it becomes the largest museum dedicated to scent in the world. Spanning over 7,000 square meters, this architectural marvel reflects a unique blend of natural beauty and technological innovation, inspired by the sights of snow-covered mountains and the equipment used in perfume distillation. The museum's striking red brick exterior is a testament to Xuelei Group's commitment to technical mastery and artistic perfection.

With a mission focused on fragrance education and cultural engagement, the museum features intelligent technologies and boasts more than 300 unique scent profiles. Visitors can immerse themselves in an interactive experience that includes multisensory explorations, scenarios spanning different times, and various perspectives that allow for a profound connection with the world of scents. The design aims to create an atmosphere that is not only tangible but also deeply engaging and discoverable.

At the grand opening ceremony, leaders from renowned global fragrance houses like Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas expressed their enthusiasm and support for this ambitious project. These influential companies have played a significant role in the development of the museum, recognizing its potential to transform the fragrance landscape.

Weng Zhenguo, the Chairman of Xuelei Group and the museum's founder, shared insights from nearly 30 years of dedication to fragrance innovation. He extended heartfelt gratitude to his team and partners, focusing on the potential future of the fragrance industry in China. The museum not only stands as a cultural treasure but also serves as an incubator for innovation in the scent space, promoting collaborations that span academics, industry expertise, and research initiatives.

As a prominent landmark project, the museum is committed to revitalizing traditional Chinese fragrance culture while fostering a global dialogue about scent between Eastern and Western practices. It empowers the Chinese fragrance industry to compete on a worldwide scale, driving progress towards becoming recognized global brands. The platform it provides for academic exchange, talent development, and technological advancements is crucial for preparing the next generation of professionals in this aromatic field.

Looking ahead, the Xuelei Fragrance Museum will continue its exploration of traditional Chinese fragrance practices while adapting to contemporary global trends. Through this lens, it aims to create a bridge between tradition and modernity, connecting the East to the broader world through the art of scent. With a vision of olfactory artistry, the museum not only celebrates the rich history of fragrance but also embodies a forward-thinking approach that captures the essence of both past and future.

About Xuelei

Guangzhou Xuelei Cosmetics Co., Ltd. has been at the forefront of fragrance and perfume development for 30 years. The company specializes in providing comprehensive solutions from fragrance creation to manufacturing and has greatly contributed to the dynamic growth of the fragrance industry, helping clients establish global brands with confidence. For further details about the museum and its offerings, visit www.xuelei.com.

Contact:
Email: [email protected]
Address: No. 1633, Beitai Road, Baiyun District, Guangzhou, China.