#USA #PepsiCo #¡Ya Oaxaca! #Greenhouse Accelerator #Purchase, NY

PepsiCo Awards $100,000 to ¡Ya Oaxaca!

In December 2024, PepsiCo (NASDAQ: PEP) announced that ¡Ya Oaxaca!, a company renowned for its artisanal Mexican moles and salsas, has been named the winner of the Greenhouse Accelerator Program's Juntos Crecemos edition. This initiative aims to elevate high-potential startups in the packaged food and beverage sector that celebrate Hispanic flavors and culture while prioritizing sustainability.

¡Ya Oaxaca!, founded by Susana Trilling and her children, has built a reputation for sourcing and crafting products that embody the diverse flavors of Oaxaca. The recent grant of $100,000, along with other resources provided by PepsiCo, is expected to help the company scale its operations and expand its market reach.

The announcement follows a competitive selection process, during which ¡Ya Oaxaca! was selected for demonstrating significant growth. Over a five-month mentoring period, the company was able to increase its revenue by 350% and retail distribution by 200%, all while improving operational efficiency to boost product margins. Each finalist of the accelerator received a $20,000 grant and tailored mentorship from PepsiCo experts in various fields fundamental to business growth, including supply chain management, research and development, and marketing strategies.

Antonio Escalona, Senior Vice President of Emerging Businesses at PepsiCo Foods North America, expressed his admiration for the finalists’ innovative approaches. He remarked on how ¡Ya Oaxaca! stood out for its dedication to incorporating bold flavors and launching new product variations into the grocery aisles. Their exceptional results underscore a promising future in the food and beverage industry.

Since its expansion into North America in 2018, the PepsiCo Greenhouse Accelerator has evolved to assist entrepreneurs in tackling challenges such as sustainability and unmet consumer needs. The ongoing Juntos Crecemos edition aligns with PepsiCo's commitment to foster the growth of entrepreneurs in these crucial areas.

Azul Couzens, co-founder of ¡Ya Oaxaca!, remarked on the honor of being recognized as the winner of this program. The mentorship from PepsiCo has been invaluable in helping them pursue their business goals. This significant grant will enable ¡Ya Oaxaca! to further its mission of sharing authentic Oaxacan flavors through its line of mole sauces and salsas.

For more details about the Greenhouse Accelerator Program Juntos Crecemos and to learn about the finalists and their innovations, visit Greenhouse Accelerator. To discover more about ¡Ya Oaxaca!, check out yaoaxaca.com and follow them on social media @yaoaxaca.

About PepsiCo

PepsiCo is a global leader in the food and beverage industry, providing products enjoyed by consumers more than one billion times each day across over 200 countries and territories. With revenues exceeding $86 billion in 2022, PepsiCo thrives on a portfolio that includes well-loved brands such as Lay's, Doritos, and Gatorade.

PepsiCo’s vision is to be the global leader in convenient foods and beverages by winning with pep+ (PepsiCo Positive). This initiative centers around sustainability and human capital, enabling the company to create value and growth while operating within planetary boundaries and driving positive change.

To learn more about PepsiCo, visit www.pepsico.com and follow them on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.