#Japan #Tokyo #Seven Premium #HTC Collagen #Eat-Cos

Seven Premium's Innovative Eat-Cos Series Launches with HTC Collagen

On October 20, 2025, Seven & I Holdings will unveil a groundbreaking new product line under its private brand, Seven Premium, named Eat-Cos. This innovative series incorporates FANCL's proprietary ingredient, HTC Collagen, aimed at enhancing both beauty and health. The launch will take place across 192 locations at Ito-Yokado and York, marking a significant step towards integrating health-focused foods into everyday diets.

The Eat-Cos series is built around the vision of offering 'new value' in food, part of Ito-Yokado's broader food strategy. As interest in beauty-focused foods continues to rise, the series is designed for those who want to seamlessly incorporate beauty-enhancing nutrients into their daily meals. It addresses common concerns about supplements being intimidating or hard to incorporate into routines.

By adopting the motto 'A little good thing every day with HTC Collagen', the Eat-Cos series is crafted to deliver delicious and easily digestible foods that are rich in collagen. The use of HTC Collagen – a form of collagen peptide broken down for optimal absorption – represents a commitment to quality and effectiveness.

The lineup features a range of nine convenient options that can fit easily into daily life, such as:

• - Shine Muscat Gummy: Priced at 158 yen, these gummies, available from October 20, combine FANCL's HTC Collagen with flavorful Shine Muscat grape juice.

• - Regular Grape Gummy: Also priced at 158 yen, this delicious gummy offers a classic grape flavor infused with HTC Collagen, launching on the same date.

• - Crunchy Chocolate: Priced at 198 yen, this chocolate is not only tasty but also includes protein and dietary fiber from soy puffs and oat bran.

• - Seafood Noodle: For 158 yen, this noodle soup features HTC Collagen alongside a topping of cabbages, scrambled eggs, crab-flavored kamaboko, squid, and green onions.

• - White Rice Porridge: At 228 yen, this gentle, sweet dish offers a simple and nutritious option enhanced with HTC Collagen.

• - Egg Porridge: Available for 228 yen, it combines fluffy eggs with a delicate broth, incorporating HTC Collagen.

• - Samgyetang-Style Porridge: Another option for 228 yen, this porridge indicates the rich umami flavor of chicken paired with aromatic vegetables and oils.

• - Five-Grain Rice: Priced at 748 yen, this dish blends various grains with HTC Collagen, offering a mild flavor suitable for everyday accompaniments.

The development behind the Eat-Cos series emphasizes the rising trend of prioritizing diet in beauty and wellness routines. Kouki Takahashi, a developer from Ito-Yokado, expressed a desire for this series to become an integral part of customers’ daily lives, encouraging health and beauty through accessible, enjoyable foods.

As consumers increasingly seek ways to maintain beauty and health without complex routines, Seven Premium's new offerings present a perfect solution – delicious foods that cater to both culinary pleasure and nutritional needs. This series not only aligns with the growing beauty food market but also acknowledges the busy lifestyles of today’s consumers, offering an easy way to enhance everyday meals.

The Eat-Cos series is set to revolutionize the way nutritional beauty is perceived and consumed, ensuring that everyone can enjoy the benefits of collagen in a fun and flavorful manner while staying aligned with their health goals. Whether as a wholesome snack or a light meal replacement, the Eat-Cos series is poised to appeal to those wishing to blend their wishes to look good while savoring what they eat.