#Japan #Shinjuku #H.P.FRANCE #Declic #Emoi Emoi

Discover Paris and London Lifestyle at the Déclic Pop-Up Shop in Newoman Shinjuku

Ash P. France Co., Ltd., based in Tokyo, is thrilled to announce the limited-time pop-up shop of the select store “Déclic” at Newoman Shinjuku, running from February 3rd to February 12th, 2026. This event invites visitors to explore a curation of fashion and lifestyle items inspired by the vibrant cultures of Paris and London.

A Unique Concept

“Déclic,” which translates to “trigger” or “switch” in French, encapsulates the essence of discovering something special. With the theme “Every day is an opportunity,” the shop combines a variety of meticulously chosen items from Europe, offering both functional and stylish pieces. Whether you are searching for a perfect gift for a loved one or a chic unisex design to share with a partner, there is something that will fit effortlessly into everyday life.

Featured Brands

The pop-up shop highlights some exclusive brands making their debut at Newoman Shinjuku:

• - émoi émoi: This French brand emphasizes organic materials and sustainable practices, delivering clothing that evokes a message of love and belonging. With their unique collections, they focus on infusing personal stories into each piece, ensuring every generation can enjoy their creations.

• - ARCS: Hailing from London, ARCS stands out with its functional yet sophisticated designs, featuring pieces made from recycled materials. Their commitment to craftsmanship marries advanced technology with street-savvy tailoring, making their items versatile for both casual and active scenes.

• - ALT: A unisex jewelry brand from Paris, ALT crafts timeless pieces that resonate with stories of family and heritage. Utilizing sustainable materials, their minimalist designs offer elegance that defies generational boundaries.

• - domestique: Founded by a designer with a rich history at the prestigious brand Hermès, domestique creates bags that draw inspiration from the everyday life of Paris. Each product is handmade with precision, incorporating high-tech cutting techniques to achieve unique designs while striving for a zero waste production model.

• - NOTHING WRITTEN: Originating from Seoul, this brand provides refined everyday clothing that is aesthetically pleasing yet practical, ensuring items remain relevant regardless of fast-changing fashion trends.

Exclusive Offers

To celebrate the occasion, customers spending over 33,000 yen will receive an exclusive tote bag designed by renowned painter AICON, featuring artwork inspired by H.P.FRANCE’s 40th anniversary theme, “H.P.LOVE.” This original gift encapsulates the energy of self-love, radiating positivity with its soft pink tones.

Event Details

• - Location: Newoman Shinjuku 1F, Newuman Square, Shinjuku, Tokyo 4-1-6
• - Dates: February 3rd (Tuesday) - February 12th (Thursday), 2026
• - Hours: Monday to Saturday: 11:00 AM - 8:30 PM / Sunday and Holidays: 11:00 AM - 8:00 PM

Don’t miss this one-of-a-kind shopping experience that brings vibrant pieces and stories from Paris and London straight to Shinjuku! For more updates on the event, follow H.P.FRANCE on Instagram at @hpfrance_official.