#Japan #Tokyo #OURO #ENZOBLUES #OGGITT

Discover the Seoul Vibe in Tokyo: STO's Pop-Up Event

STO, a leading Korean brand select shop, is set to host its seventh pop-up event titled "A DAY OFF" in Tokyo. This unique event will introduce three fabulous brands making their offline debut in Japan: ENZOBLUES, OURO, and OGGITT. Each brand offers a different perspective on Seoul’s vibrant fashion scene, creating a vivid scene that transports visitors straight into the heart of Korea.

Experience the Latest Collections

From April 29th to May 3rd, 2026, fashion enthusiasts will have the chance to explore the latest collections from these emerging Korean brands. ENZOBLUES is renowned for seamlessly blending formal and casual attire, providing trendy pieces loved by fans for their affordability and unique designs. OURO, which stands for "our object," shares a commitment to showcasing beauty and quality across various fashion categories, including clothing, shoes, and bags—all at accessible prices. Lastly, OGGITT extends from lifestyle wear, such as pajamas, to life apparel, emphasizing creativity and comfort.

In addition to the new collections, STO will also showcase some of the best items from established brands like SMOOTHMOOD, THE BARNNET, OVERDUE FLAIR, FOETO, WITHOUTSUMMER, and TANNAT. This event promises a diverse range of styles, allowing visitors to experience an array of curated selections in one place.

Exclusive Items & Memorable Experiences

As part of the pop-up extravaganza, attendees can look forward to exclusive items tailored specifically for the event, along with limited-edition novelties that resonate with the mood of the occasion. Engaging activities such as a lucky draw will ensure that the time spent at the pop-up becomes a memorable experience. Guests can participate by taking photos at the venue and tagging @sto__official to enter the draw, which promises fun prizes (no losers!).

The pop-up is strategically scheduled around the Golden Week holiday, with a theme centered on experiencing a day in Seoul. It invites attendees to take a break from their daily routines and discover new sensations that bring the essence of Seoul, including its air and rhythm, to life in the heart of Tokyo.

Event Details

• - Event: STO 26SS POP UP "A DAY OFF"
• - Dates: April 29 (Wed) - May 3 (Sun), 2026
• - Time: 11:00 AM - 7:00 PM
• - Venue: LIGHT BOX GALLERY, 5-15-9 Minami-Aoyama, Minato City, Tokyo 107-0062

Exciting Perks and Giveaways

Attendees will be treated to an array of special discounts on all items and exclusive gifts for those who arrive early (while supplies last). Highlights of the event include:

• - Lucky Draw Event: Tag your photos to participate and win exciting prizes!
• - Collaborations with popular cafes from Seoul, featuring exclusive drip bags from "rytm".
• - Exclusive STO Perfume and Handkerchiefs available only at this event.
• - Discount coupons on the STO app and a welcome coupon pack upon new member registration.

As an added bonus, customers can enjoy duty-free shopping online, free shipping on purchases over ¥2,000, and limited-time offers on Japanese exclusive items and pre-sale opportunities.

About STO

STO is a premier online select shop specializing in Korean brands. It carefully curates brands that are gaining popularity in Korea and brings the latest collections to Japanese customers. Through its online store and pop-up events, STO provides an opportunity to engage with the allure of Korean fashion directly.

Visit the STO official website and check out their Instagram page for more details and updates.