#USA #MT Sobek #Adventure Travel #Emeryville, California #Seth Heald

MT Sobek Appoints New CEO to Drive Future Growth

MT Sobek, a distinguished pioneer in adventure travel, is thrilled to announce the appointment of Seth Heald as its new Chief Executive Officer. This decision marks a significant moment for the company, as Heald brings over two decades of valuable experience in the active travel and wilderness exploration sectors. His role is particularly pivotal in light of MT Sobek’s plans to expand its offerings and innovate within the adventure travel landscape.

Heald's impressive background in adventure travel includes the founding of Arizona Outback Adventures, where he demonstrated exceptional leadership for more than 20 years. Under his guidance, the company became a national name in the industry, employing around 150 staff members while delivering exceptional experiences across the American West. This notable journey culminated in its acquisition by REI in 2019, further solidifying his reputation as an industry leader.

In addition to his leadership at Arizona Outback Adventures, Heald has successfully launched and managed four other adventure travel companies. Most recently, he served as the Director of North America Operations within REI’s Adventure Travel division, where he honed his skills in operations and strategic growth.

Tom Lee, Chairman of MT Sobek, expressed enthusiasm about Heald’s appointment, stating, "Seth brings a unique blend of entrepreneurial vision, operational expertise, and deep industry connections to MT Sobek. His proven ability to build successful adventure travel experiences from the ground up fits perfectly with our mission to lead the market with integrity, creativity, and a customer-first approach. We've had the pleasure of knowing and collaborating with Seth for 25 years, and we are excited to have him lead MT Sobek into a dynamic future."

Heald succeeds Massimo Prioreschi, who played a crucial role in guiding the company through challenging times, particularly during the COVID-19 pandemic and its aftermath. "We extend our heartfelt appreciation for Massimo's leadership and unwavering commitment throughout the past years. He leaves behind a robust team and a solid foundation that will support our future endeavors," noted Lee.

Heald expressed his gratitude for the opportunity to lead MT Sobek, stating, "It is an honor to take the reins of a brand that represents bold, immersive, and authentic travel experiences. I am eager to collaborate with our dedicated team and expert guides to not only maintain but also elevate this spirit. Together, we will continue to build upon MT Sobek’s legacy of offering unparalleled global adventures and deep cultural immersion."

As MT Sobek looks forward to its future with Seth Heald at the helm, the company is poised to enhance its adventure travel offerings and embark on innovative ventures that resonate with modern explorers. For more details on MT Sobek’s exciting travel options and adventures, please visit MT Sobek's website.