Depend® Partners with Deion Sanders to Promote Men's Health Awareness This June

Promote Your Health: Men's Health Month with Depend

June is recognized as Men's Health Month, and this year, Depend®, the leading brand of absorbent underwear, is collaborating with Deion “Coach Prime” Sanders to advocate for proactive health management among men. Through a powerful campaign, “Depend Wake Up Calls,” men are encouraged to take charge of their health, emphasizing the importance of regular check-ups and screenings.

A Call to Action

In supporting this initiative, Coach Prime delivers personalized video messages aimed at motivating men. These messages can be accessed through DependWakeUpCall.com, where users can select from three guidance videos that prompt them to schedule physical exams or provide encouragement for those dealing with health challenges, including bladder leakage.

Coach Prime, who openly shared his battle with bladder cancer and his journey to recovery, understands firsthand the vital role early detection plays in health outcomes. His genuine experience adds authenticity and urgency to the campaign, urging men to act instead of postponing vital health care. He notes, "Too many men keep putting their health on pause and that's a losing game." His partnership with Depend reflects their shared commitment to breaking down barriers in health discussions.

Campaign Highlights

The Start of Mahwaga: Depend's campaign aligns with the nationwide launch of new Depend Real Fit® packaging featuring Coach Prime. His presence on the packaging communicates the brand's message that managing health challenges should be embraced with pride rather than hidden due to stigma.

Bladder leakage is an issue affecting millions of men, yet many remain silent due to shame or embarrassment. By having Coach Prime involved in this initiative, Depend aims to address these stigmas head-on, shifting conversations from embarrassment to empowerment.

Katie Moran, the North America President of Adult and Feminine Care at Depend, states, "Coach Prime represents unapologetic confidence and authenticity, essentially demonstrating that it's okay to discuss these very real concerns openly. Together, we strive to empower individuals to reclaim their confidence and embrace life's fullest every day."

Support and Resources

In addition to video messages, the Depend platform provides a wealth of information on bladder health and tips on fostering open discussions regarding these often-ignored topics. The collaboration underscores a unified effort to create dialogue around men's health while equipping them with the necessary tools and motivation to prioritize their well-being. Depend advocates that addressing health challenges should be part of a holistic approach to living well.

Join the Movement

Men are encouraged to change their mindset and take charge of their health, shaping not just their futures but also influencing societal norms about discussing sensitive health issues openly. If you are interested in learning more about bladder health and how Depend is contributing to reshaping the narrative, visit depend.com or connect with them on their social media platforms.

About Kimberly-Clark

Kimberly-Clark Corporation (NASDAQ: KMB) is dedicated to providing brands that are essential in the lives of people across more than 175 countries. Their portfolio includes trusted products such as Huggies, Kleenex, Scott, and Depend. Driven by a commitment to sustainability and innovation, the company focuses on fostering strong communities and maintaining a healthier planet.

In the age of information and accountability, it’s crucial to embrace proactive health management—not just for our personal well-being but also for the collective change we wish to see in society concerning men's health discussions.