A New Ice Cream Creation: The Kinotake Guruli with Meiji and Piko Taro

The Kinotake Guruli: A Delicious Summer Collaboration

The iconic snacks, "Kinoko no Yama" (Mushroom Mountain) and "Takenoko no Sato" (Bamboo Shoot Village), are collaborating with the beloved "Meiji Essel Super Cup" ice cream to bring a delightful new recipe to fans this summer. Meiji Co., Ltd., led by CEO Bunjiro Yao, is excited to introduce the "Kinotake Guruli"—a fun way to mix and match favorite flavors and enjoy summer treats.

This innovative recipe allows enthusiasts to create their unique combinations easily, offering around 7,905 different ways to enjoy the snacks. Whether you want to indulge in the rich flavor of chocolate or the refreshing sweetness of strawberry, Kinotake Guruli is designed to cool you down on hot days.

To promote this exciting venture, singer-songwriter Piko Taro will star in a new web commercial (WEBCM) that features quirky lyrics and an adventurous, chaotic vibe. The commercial, featuring the catchy tunes "Guruguru" (Spin) and "Majemaje" (Mix!), is set to be released on July 9, 2026. Viewers can expect a memorable experience, highlighted by Piko Taro's character—a mushroom and bamboo shoot-inspired Piko Taro (Kinopiko and Takepiko) showcasing creativity and nostalgia for the audience.

In a recent post-shoot interview, Piko Taro shared that the melody for the new song had been nurtured over four years and fittingly aligned with the concepts of "Guruguru" and "Majemaje". Further, the phrase "Majemaje" emerged spontaneously during recording and was embraced for its charm, appealing to both children and adults. This playful approach characterizes the essence of the campaign, aiming to resonate with families everywhere.

To celebrate the release of Kinotake Guruli, Meiji will also host a limited-time campaign on July 9. Participants can enter for a chance to win a set that includes seven varieties of "Kinoko no Yama" and "Takenoko no Sato", along with a 1,000 yen gift card for 96 lucky winners. For more details, fans can check the official accounts on X (formerly Twitter).

Not only does the campaign include exciting prizes, but it also offers in-store activities. Shoppers can create their own Kinotake Guruli and take photos with original covers and sleeves that feature Piko Taro’s designs. It's a chance to express creativity and capture the joy of a fantastic summer experience.

Recommendations for Your Kinotake Guruli Creations

To inspire fans and ensure delicious combinations, Meiji has suggested several delightful recipes:
1. Matcha Mint Guruli: A refreshing twist, blending chocolate mint ice cream with the rich flavor of "Kinoko no Yama Uji Matcha".
2. Berry Cute Guruli: Pair sweet strawberry chocolate ice cream with "Takenoko no Sato Strawberry & Chocolate" for a delightful treat.
3. Choco Mountain Guruli: Mix chocolate cookie ice cream with generous portions of "Kinoko no Yama" for ultimate chocolate indulgence.
4. All-Inclusive Guruli: Embrace all flavors by mixing different varieties of ice cream and snacks for a truly extravagant experience.

With the Kinotake Guruli, Meiji aims not just to satisfy sweet cravings but also to create moments of joy and excitement among fans of all ages. So grab your favorite flavors, mix them up, and get ready for a summer filled with creative culinary adventures! Enjoy your creation and share with friends to spread the fun.

For more information about the Kinotake Guruli campaign and its delicious creations, feel free to check the official Kinoko no Yama and Takenoko no Sato brand websites and their X accounts.

Let's keep the summer spirit alive with Kinotake Guruli and make this season unforgettable!