OneDigital's Strategic Move: Expanding Wealth Management with Investment in Canada's PWL Capital

OneDigital Expands into Canada

In a significant announcement made on January 23, 2025, OneDigital, a prominent firm specializing in insurance, financial services, and HR consulting, revealed its investment in PWL Capital, a leading independent wealth management firm based in Montreal, Canada. This strategic partnership marks a pivotal milestone in OneDigital's growth trajectory, signifying its inaugural expansion into the Canadian market.

Founded in 1996, PWL Capital is recognized as one of Canada’s largest evidence-based wealth management firms. With operations in cities like Ottawa, Montreal, and Toronto, PWL Capital manages assets worth approximately $5.5 billion, catering to more than 2,300 client families across Canada with customized wealth management and financial planning services.

The partnership is a testament to OneDigital's commitment to providing tailored, client-first fiduciary solutions within the wealth management arena. Mike Sullivan, OneDigital's Co-Founder and Chief Growth Officer, expressed his enthusiasm for this strategic move, stating, "This is a consequential investment for OneDigital as we make our first move into the Canadian market, partnering with a group that shares our commitment to delivering investment solutions centered around our clients' needs."

Sullivan elaborated on how PWL Capital’s exceptional talent and deep expertise in wealth management make it an ideal partner as they aim to broaden their service offerings internationally. He emphasized that this collaboration is set to enhance the delivery of systematic, client-centered financial solutions to Canadians, thereby heralding a new chapter in OneDigital's growth.

Cameron Passmore, Chief Executive Officer at PWL Capital, said, "Our vision is to create a company that doesn’t exist today—a firm built with a clear purpose: to provide excellent financial advice to busy individuals with significant financial objectives. This vision aligns with OneDigital’s ethos and solidifies our partnership. The unified team approach ensures every client benefits from a cohesive, transformative experience that Canada truly deserves."

As part of this strategic partnership, PWL Capital will transition to the OneDigital brand while continuing to operate as an independent subsidiary. This transition will allow PWL Capital to preserve its commitment to exceptional client service while leveraging OneDigital’s extensive resources to expand and improve its financial service offerings. The current team of over 70 professionals at PWL, including more than 25 seasoned investment advisors registered with the Canadian Investment Regulatory Organization (CIRO), will maintain their focus on delivering trusted services to a diverse client base that includes healthcare professionals, business owners, and families.

This investment is not just a mere transaction; it signifies an evolving landscape in the wealth management sector. OneDigital views this move as a crucial step in its dedication to advocating fiercely for individual and business clients. The establishment of this partnership lays the groundwork for OneDigital's long-term ambitions in Canada, with intentions to invest further across various sectors, including employee benefits, property and casualty insurance, and workplace consulting solutions, aligning with like-minded organizations in the coming years.

OneDigital is committed to helping individuals and businesses realize their objectives concerning health, success, and financial security. From personalized insurance solutions to integrated worksite products and comprehensive wealth management advice, OneDigital enables clients to thrive and achieve their best lives. The firm prides itself on being a fierce advocate for its clients, ensuring their needs are prioritized and addressed with the utmost dedication.

For more information about OneDigital and its services, please visit onedigital.com.

In conclusion, OneDigital's strategic investment in PWL Capital is poised to reshape the wealth management landscape in Canada, fostering a client-centric approach that promises significant enhancements to financial advisory services. This collaboration not only strengthens both organizations but also sets a new industry standard for wealth management practices in the region.

Topics Financial Services & Investing)

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