#China #Chery #Wuhu #TIGGO7 #CrashTest

CHERY's Commitment to Family Safety

On October 22, 2026, CHERY Automotive made a significant mark in the automotive safety arena by hosting the CHERY Brand Safety Challenge at the Longshan Crash Test Laboratory in Wuhu, China. This event’s central theme, “Safety for Families,” saw representatives from global media, automotive experts, and families come together to witness a live crash test demonstrating the safety capabilities of its flagship model, the TIGGO7.

The public crash test involved the TIGGO7 colliding with a truck at a speed of 50 km/h, effectively showcasing the comprehensive protection offered by the vehicle’s design and passive safety systems. The robust architecture of the vehicle was not merely theoretical; it was put to the test in a real-world scenario, shining a light on CHERY's commitment to ensuring the safety of families on the road.

Liang Yugen, a leading representative from CHERY's automotive division, emphasized during his opening remarks that vehicle safety is a fundamental requirement rather than an optional feature. He highlighted the exemplary performance of the TIGGO7, which has earned five-star ratings in various safety assessments including the C-NCAP in China, Euro NCAP in Europe, ANCAP in Australia, and ASEAN NCAP. This achievement underscores CHERY's commitment encapsulated in their philosophy: “In Somewhere, For Somewhere, Be Somewhere.”

The event didn’t just showcase a standard presentation; it combined engaging storytelling about family adventures and a live demonstration of vehicle endurance under crash conditions. As the countdown concluded, the TIGGO7 was subjected to a rigorous crash test, broadcast live on a large LED screen. After the impact, safety expert Li Jun assessed the crash performance with attendees, highlighting the effectiveness of safety features like the eCall system, seatbelt pretensioners, and airbag deployment, all of which functioned together to protect the occupants, represented by crash test dummies.

In another moving segment, Guardian Club hosted a session where CHERY car owners shared real-life testimonials. They recounted how the solid body structure of their vehicles helped them survive accidents, and how the active safety systems averted potential dangers. As one speaker poignantly noted, “Thanks to CHERY, these families returned home safe after experiencing one of the worst days of their lives, not by luck, but by the capabilities of their vehicles. This encapsulates the essence of ‘Safety for Families.’”

The 2026 CHERY Global User Summit further underlined the automaker's emphasis on vehicle safety. Alongside, the Global Premiere of AiMOGA Robotics illustrated how advanced intelligent technologies can seamlessly integrate into family life, showcasing CHERY's forward-thinking approach.

As the industry moves towards technological advancements, CHERY is committed to maintaining stringent testing standards and incorporating cutting-edge safety technologies. This commitment aims to ensure families are protected on every journey they undertake, reinforcing their message and mission aligned with the values of “For Families.”

CHERY’s efforts represent a broader industry trend focusing on the family unit’s security while traveling, reflecting the growing consumer demand for safer vehicles in today’s automotive market. As global conversations around vehicle safety continue to evolve, CHERY stands at the forefront, leading the dialogue on practical solutions, recognized standards, and innovative technologies to safeguard the lives of everyday drivers and their loved ones.

In conclusion, CHERY’s ongoing dedication to safety demonstrates a profound understanding of the critical role vehicle manufacturers play in family protection, reinforcing their mission to safeguard families with every vehicle they create. The TIGGO7 is not just a vehicle; it is a promise of safety and reliability embedded in its engineering, a commitment that resonates deeply with every family on the road.