#Japan #Tokyo #Shibuya #Omotenashi #Japanese Products

Discover Unique Japanese Treasures at OMOTENASHI Selection Pop-up Store

Tokyo's vibrant Shibuya district, a top destination for inbound tourists, will host the much-anticipated OMOTENASHI Selection pop-up store from April 21 to April 27, 2026. Located on the first floor of the Seibu Shibuya store, this event promises a “shopping experience of discovery,” showcasing the best of Japanese craftsmanship and hospitality.

About the Event

The OMOTENASHI Selection program is dedicated to uncovering and recognizing outstanding Japanese products and services. This year, visitors can explore approximately 260 products from 24 award-winning brands representing 17 prefectures across Japan. The selection includes a diverse range of items: traditional crafts, home decor, cosmetics, fashion, specialty seasonings, and kitchenware, all reflecting Japan's exceptional hospitality spirit.

Event Details

• - Title: OMOTENASHI Selection Pop-up Store
• - Dates: April 21 (Tuesday) – April 27 (Monday), 2026
• - Location: Seibu Shibuya store, A Building, 1st floor, Promotion Space

(Address: 21-1 Udagawacho, Shibuya, Tokyo, 150-8330)

• - Access: Approximately 3 minutes on foot from JR Shibuya Station's Hachiko exit, about 1 minute from the A6-C exit of the underground passage.

As an inspiration for the theme, “Hidden Gems of Japan,” the pop-up aims to provide tourists a chance to encounter exclusive Japanese products not easily found elsewhere.

OMOTENASHI Selection has recognized over 2,000 items and services in its ten-year history. The showcased products include those that have garnered attention from international visitors, alongside traditional crafts and items awarded the prestigious “Gold Prize.” Each product has unique stories woven into its design and functionality, elevating the overall shopping experience.

Featured Products

1. Kinkuma Perfume - JAPAN COLLECTION (Pinoore Co., Saitama)
A perfume that translates the essence of traditional Ukiyo-e art into scent. With seven varieties including FUJI and SAKURA FUGAKU, it's a fragrant exploration of Japan's traditional beauty, priced at 5,500 yen each.

2. Designers' Daruma (Imai Daruma NAYA Co., Gunma)
A modern twist on the classic Takasaki Daruma. This special collaboration features a cute pink