BeB TOKYO Opens
2025-04-10 01:00:00

Discover Beauty and Health: BeB TOKYO's Innovative Entertainment Facility Opens in Azabu-Juban

BeB TOKYO: A New Era of Beauty Entertainment in Azabu-Juban



Azabu-Juban is now home to a revolutionary beauty entertainment facility called BeB TOKYO, launched by AIR Group Holdings Inc. under the leadership of President Takuhiro Iwata. Known for creating the celebrated salon AIR, Iwata embarks on a new challenge to redefine beauty through entertainment. This facility fuses aesthetics and fun, setting the stage for a new age in beauty culture.

What is Beauty Entertainment?



At the core of BeB TOKYO is a philosophy that acknowledges the universal desire to be both healthy and beautiful. In our fast-paced, information-saturated world, trends and fads are constantly in flux, easily accessible through social networks and digital platforms. While convenience is a significant advantage, the overwhelming amount of information can lead individuals to overlook what they genuinely need. Thus, BeB TOKYO strives to offer more than just cosmetic products; it fosters the idea of enjoying life while being beautiful and healthy. The company endeavors to enrich lives through its unique brand of beauty entertainment, promoting an ethos of living joyfully, beautifully, and healthily.

Key Figures Behind BeB TOKYO



Takuhiro Iwata, the mastermind behind BeB TOKYO, is renowned for founding and managing the top salon, AIR, where numerous talents and models are regulars. In 2024, Iwata will step down from his role at AIR Entertainment, which serves as the backbone of AIR Group. His current focus is on crafting businesses that integrate diverse sectors and capitalize on their synergies, fostering innovation across industries.

Kirara Asuka, BeB TOKYO's content producer, is a multi-faceted talent known for her work as a model, influencer, and entrepreneur. With an innate understanding of beauty and trends, Asuka has successfully launched her own cosmetics and fashion brands. Her keen business acumen has earned her a reputation as a trendsetter, and she brings that knowledge to BeB TOKYO, shaping its unique offerings.

The Floor Guide



1F: BeB BOWLS & BAR


This level presents a collaboration with SAN BY AIR MARKET, offering nutritious acai bowls and smoothies that cater to both the body and soul. As night falls, the atmosphere transforms into an elegant social venue, promising a sophisticated experience for its visitors.

2F: BeB STUDIO


A versatile photo studio designed for both professional and self-shoots, this space doubles as an event venue for fan meetings and pop-up experiences. Its adaptable design makes it an ideal spot for various promotional activities.

3F: BeB HAIR & MAKE


Gathering top designers in hair and makeup, this salon stands apart by offering specialized services tailored to different styles and techniques. Experienced professionals deliver exceptional beauty treatments, ensuring customers receive distinctive and high-quality services.

4F: BeB VVIP


Experience exclusive treatment in the luxurious private suites where patrons can fully indulge in all the facilities without a worry. Suitable for couples and families, this level aims to provide complete relaxation and enjoyment.

5F: BeB CLINIC


Home to skincare experts, this beauty clinic specializes in dermatology and aesthetic medicine. Collaborating with other clinics, it offers support ranging from surgical procedures to aftercare, reflecting BeB TOKYO’s commitment to comprehensive beauty and health solutions.

Store Information


Address: 3-11-11 Azabu-Juban, Minato City, Tokyo
Phone: 03-5418-7222

Hours of Operation


  • - 1F: Open daily from 10 AM to 3 AM
  • - 2F: By appointment only
  • - 3F - 5F: Monday, Wednesday, Friday, Saturday 10 AM to 8 PM; Thursday, Sunday, and holidays 10 AM to 7 PM; Closed on Tuesdays

Website: BeB TOKYO

Instagram: @beb.tokyo

About AIR Group Holdings


AIR Group specializes in beauty salon operations while developing a wide range of services through collaborations with professionals across various sectors. Its mission is to create a new paradigm of beauty by integrating technology, product development, and innovative services. For more information, visit AIR Group.


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Topics Consumer Products & Retail)

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