#Japan #Tokyo #Burger King #On The Beef #Hachidaime Gihei

Burger King's New 'On The Beef' Lineup

Burger King® has just announced the launch of its exciting new lineup called 'On The Beef', perfectly designed for meat lovers. Available from September 26 to October 9, 2025, this limited-time offering allows customers to enjoy the direct flavors of 100% beef patties that are fire-grilled, upholding the brand's reputation for quality and taste.

Discover the New Variants

The 'On The Beef' offerings include three distinct choices:
1. On The Beef (salt and pepper): This option showcases simplicity at its best by featuring the original flavor of the fire-grilled beef patty seasoned only with salt and pepper.
2. Sauce On The Beef: Here, customers can select one of three delicious sauces to enhance their experience. The options comprise:
- Spicy Sauce: A combination of chili heat, garlic flavor, and a hint of doubanjiang for a zesty kick.
- Teriyaki Sauce: Featuring roasted green onions and red miso for a rich taste that pairs beautifully with the beef.
- BBQ Sauce: A deep, smoky flavor that promises to make your taste buds dance.
3. Rice On The Beef: This unique creation merges the fire-grilled beef patty with a high-quality rice patty crafted in collaboration with the historic rice merchant Hachidaime Gihei. The special rice patty blends selected white rice and golden brown rice for a perfect combination that enhances the overall dish.

A Focus on Quality and Taste

What sets these new offerings apart is the meticulous attention to the grilling method and the sourcing of ingredients. Each beef patty is cooked on a specialized broiler that allows excess fat to drip off, locking in essential juices and delivering a succulent, smoky flavor that is unrivaled. With 'On The Beef' and its variations, Burger King® invites both long-time fans and newcomers to indulge in the smoke-kissed goodness of their beef patties.

The Special Rice Patty

The rice patty used in 'Rice On The Beef' is developed in partnership with the esteemed rice merchant Hachidaime Gihei, known for their exceptional grain selection and cooking techniques. This enhanced rice patty not only adds textural quality but also complements the grilled beef. Customers can savor the naturally sweet flavor of rice while enjoying the distinguished culinary craftsmanship of Hachidaime Gihei.

Pricing and Availability

• - On The Beef: Priced at ¥350 with an option to double the beef patty for an additional ¥350.
• - Sauce On The Beef: Available for ¥450, with the same option to add an extra patty.
• - Rice On The Beef: Also priced at ¥450 for a well-rounded meal escape.

Important Notes

Please be aware that the rice used in the rice patty is domestically sourced. These new offerings will be available starting from 10:30 AM in outlets participating in the morning service. Also, some stores may not carry the new variants and sales hours may vary depending on store circumstances. Pricing is inclusive of taxes and is subject to change without notice.

Explore Burger King® locations and delight in this limited-time offer that prioritizes flavor, quality, and the joy of grilled beef. Don't miss out on experiencing the direct connection to truly delicious fire-grilled goodness with 'On The Beef'.