#China #Hisense #Qingdao #Artificial Intelligence #CES 2025

Hisense's Vision of the Future at CES 2025

Hisense, a leading name in the global consumer electronics and appliance industry, recently made headlines at CES 2025 with its ambitious vision centered around artificial intelligence. The company showcased its revolutionary advancements, including the new TriChroma LED television and a stunning 136-inch MicroLED display. This move demonstrates Hisense's commitment to not only pushing the boundaries of technology but also enhancing the smart living experience in homes worldwide.

A Legacy of Innovation

With a legacy spanning over 55 years, Hisense has continually redefined expectations in the realms of home entertainment and smart living. The company has effectively positioned itself as a market leader, recently claiming an impressive 63.4% of the global shipment volume for televisions measuring 100 inches and above in the third quarter of 2024. Hisense's strategy to focus on high-end televisions has also paid off, allowing it to secure a remarkable 24% share of the premium TV market.

Artificial Intelligence at the Core

At the heart of Hisense’s future roadmap is artificial intelligence. The innovative Hi-View AI Engine optimizes image and sound quality in real time, providing users with personalized content recommendations and enhanced user interactions. This AI-centric design philosophy is not limited to televisions. Hisense aims to revolutionize various consumer electronics, including smart appliances that suggest recipes and air conditioning units that seamlessly fit into intelligent home ecosystems, creating more efficient and pleasant living environments.

Next-Level Display Technology

Hisense continues to break new ground in display technology with its latest innovations. The RGB local dimming technology utilizes independent red, green, and blue LED chips to achieve unprecedented brightness, contrast, and color accuracy, reaching an impressive 97% coverage of the BT.2020 color space. Complementing this is the MicroLED display, which boasts pixel-level self-emissive precision, combining up to 10,000 nits brightness with life-like vibrant imagery. This technological leap not only sets new industry standards but also paves the way for a decade of groundbreaking advancements in display technology.

Forging Strategic Partnerships

Strategic partnerships play a crucial role in Hisense’s global growth strategy. The company reiterates its commitment to bringing people closer to the sports moments they cherish through its longstanding partnership with FIFA, leading up to the 2025 FIFA Club World Cup. This collaboration includes launching a global brand campaign titled "Own the Moment," encouraging audiences to seize life’s opportunities decisively.

Hisense aims to create more meaningful and enjoyable moments for fans around the world by integrating advanced technology and immersive experiences. As part of this campaign, Hisense will also unveil the FIFA Club World Cup Trophy at CES 2025, symbolizing its dedication to delivering excellence in technology.

Conclusion

From innovative display technology that captivates viewers to AI-driven appliances that enhance day-to-day living, Hisense is committed to fulfilling its promise of innovation. Attendees of CES 2025 can explore these latest breakthroughs between January 7-10 at the Las Vegas Convention Center, Central Hall - Booth 16625. For additional insights into Hisense’s offerings, visit their global website.

By positioning itself at the forefront of technological advancements while remaining committed to its consumer-centric philosophy, Hisense is setting the stage for a future where technology not only meets but exceeds the expectations of modern living.