#China #Huawei #5G #Monetization

Huawei Cloud Core Network: A New Era in Experience Monetization

In 2025, Huawei has made significant strides in the realm of 5G-A experience monetization, bridging the gap between conceptual frameworks and widespread commercial implementation. The company’s advancements, driven by cutting-edge technology and industry momentum, are already providing services to over 45 million users in China. This monumental shift not only enhances communication services but also paves the way for monetizing user experiences in a way that has not been seen before.

Evolving Network Capabilities

Central to these improvements is Huawei’s focus on bolstering network capabilities. The company has integrated intelligence into its core networks, allowing the packet core to assess user experiences in real-time. This new approach prioritizes Quality of Experience (QoE) over traditional Key Performance Indicators (KPI), reflecting a nuanced understanding of user needs. Based on practical applications in China, Huawei has outlined five essential capabilities: experience definition, network assurance, product promotion, consumer perception, and provisioning estimation. Together, these capabilities form a comprehensive framework to facilitate closed-loop experience monetization.

Innovative Business Models

Alongside advanced network capabilities, Huawei is reimagining business models to enhance user loyalty and drive revenue growth. The design concept integrates experience privileges into primary service packages, along with supplementary offerings. For instance, high-tier user packages, such as diamond and platinum VIP, feature exclusive experience privileges to foster user loyalty and encourage upgrades. Moreover, bespoke add-ons are being introduced for targeted scenarios, such as travel on high-speed trains or attendance at crowded events. These strategies not only cater to specific user demands but also aim to elevate Average Revenue Per User (ARPU).

Ecosystem Collaboration

Collaborative efforts with industry leaders are vital for leveraging Huawei's innovative solutions. The transition from static MyLogo displays to interactive interfaces is one of the standout achievements of this collaboration. Partners like Huawei Device Company and China Mobile Group Device Company have joined forces to enhance user experiences, with successful pilot programs already conducted in provinces such as Henan and Zhejiang. In the near future, interactive MyLogo features will not only serve as a platform for experience monetization but also for intelligent marketing initiatives.

The Road Ahead

Looking forward, Huawei is committed to further enhancing network intelligence through the continuous integration of artificial intelligence capabilities into the packet core networks. The development of new solutions, like Media Relay and Mobile Home, demonstrates the company’s dedication to unlocking novel value propositions for operators. As part of these endeavors, Huawei invites industry stakeholders to collaborate at the upcoming Mobile World Congress (MWC) in Barcelona 2026, focusing on crafting a more intelligent network infrastructure that redefines the future of digital experiences.

The journey Huawei is embarking on symbolizes a paradigm shift in the telecommunications landscape, moving toward a future where user experiences are not merely consumed but are monetized strategically, carving pathways for sustained business success in an increasingly competitive environment.