#Japan #Tokyo #Rakuten Mobile #Oricon #Rakuten Turbo

Rakuten Mobile's 'Rakuten Turbo' Achieves Top Customer Satisfaction Ranking

In a recent survey conducted by Oricon, Rakuten Mobile's innovative 5G-compatible home router, the Rakuten Turbo, has secured the first place in the newly established category for home routers in the 2026 Oricon Customer Satisfaction Ranking. This accolade highlights the router's ease of use, allowing customers to create a Wi-Fi environment at home simply by plugging it into a power outlet without the need for installation work.

Highlights from the Survey

The survey revealed that Rakuten Turbo excelled in several evaluation criteria, earning the highest marks in four out of six categories: ease of subscription and activation, pricing and promotions, cost performance, and customer support. Additionally, it received high ratings for communication comfort and perceived cost-effectiveness, demonstrating its overall excellence in customer service and satisfaction.

Moreover, Rakuten Mobile’s optical line service, Rakuten Hikari, also made headlines by achieving the top spot in the internet service provider category. This underscores the company’s growing reputation in the telecommunications market.

Categories and Rankings

The 2026 Oricon Customer Satisfaction Ranking unveiled two main categories:

• - Home Router Ranking
• - Internet Service Provider Ranking

In terms of home routers, customers rated Rakuten Turbo not only on overall satisfaction but also on key metrics that matter most to them.

Customer-Centric Services and Programs

Rakuten Mobile has continuously focused on enhancing the digital lifestyles of its customers through various services and campaigns. From March 2025, the company has launched the Greatest Home Program, allowing customers to benefit from internet access at home and on the go at an affordable price. This program makes the Rakuten Turbo available for effectively free with the right service package.

Additionally, many promotional campaigns are underway, including the Rakuten Turbo Campaign, which offers new customers the device itself for zero upfront cost, and the Rakuten Hikari Campaign, which covers installation fees entirely. These programs are designed to make transitioning to a better internet experience economically feasible for all.

Furthermore, if customers bundle Rakuten Turbo or Rakuten Hikari with qualifying Rakuten Group services, they can take advantage of the SPU (Super Point Up Program), doubling their points earned while shopping at Rakuten Ichiba. Essentially, this means potential rewards of up to six times the points when both services are used together, enhancing daily savings and convenience.

Commitment to Customer Satisfaction

Rakuten Mobile is dedicated to meeting customer needs and continues to strive for expanded services that ensure a more comfortable user experience. With constant improvements and a customer-first approach, the company aims to deliver exceptional telecom solutions in the future.

Useful Links

• - Rakuten Turbo Page
• - Rakuten Hikari Page
• - Greatest Home Program

Survey Overview

The 2026 Oricon Customer Satisfaction Survey was conducted from February 9 to February 18, 2026, involving over 2,185 participants. Each responding participant was required to use home routers actively for more than three months to ensure a reliable dataset on customer experiences and satisfaction.

Overall, the recognitions and rankings achieved by Rakuten Mobile reflect its strong commitment to innovation in the telecommunications sector, demonstrating significant strides towards fulfilling the demands of the modern consumer.