Japan's First Stablecoin Promotion: USDT Rewards for Purchases and Social Engagement

A New Era of Shopping in Japan: Earn USDT Rewards!

Social Coin Marketing Co., led by CEO Yuka Miwa, has launched an innovative promotional campaign in collaboration with IZA Select Shop and Zexaverse. This initiative marks the first time in Japan that customers can enter a lottery for receiving stablecoins, specifically USDT, by making purchases over 100,000 yen at IZA stores. This creative marketing strategy presents an opportunity for consumers to transform their everyday shopping experiences into asset-building activities.

The Mechanics of the Promotion

Starting from October 17, 2025, customers visiting the IZA TOKYO store in Minami Aoyama, Tokyo, can participate in the lottery for a chance to receive DWU, a coin directly linked to USDT, with every purchase exceeding the threshold. Following that, from October 24, 2025, the promotion will also be available at the IZA OSAKA store in Shinmachi, Osaka.

The tokens distributed during this campaign are designed to comply with Japan's prize regulations, ensuring that they do not exceed the stipulated maximum prize limits. This means that customers engaging in shopping, coming to the store, and sharing their experiences on social media are now rewarded through a system designed to enhance customer loyalty and attract new clientele.

A Shift in Consumer Behavior

Recent trends indicate a shift in consumer behavior from purchasing goods to seeking experiences. As such, the visibility of experiential value at retail locations has become increasingly vital. Existing point systems have often been limited to individual businesses, thereby restricting consumer engagement and the economic benefits derived from shopping.

The launch of DWU—a universal digital asset that can be utilized across various stores and brands—addresses this limitation and introduces a comprehensive ecosystem where both consumers and retailers can benefit from mutual value sharing. By leveraging blockchain technology and a digital wallet infrastructure provided by Zexaverse, this initiative seeks to optimize customer experience and incentivize repeated business.

Understanding the DWU Asset

DWU (Digital Wallet Utility) is a digital asset designed to maintain a value equivalent to the stablecoin USDT, with 1 DWU equating to 1 US dollar. This asset is securely managed on a blockchain, allowing transactions across multiple affiliated stores and services. The implementation of DWU not only supports traditional payment methods but also offers consumers a modern solution for managing their shopping experiences.

Roles of Participating Companies

- IZA Co., Ltd.: Responsible for store network management and operational implementation.
- Social Coin Marketing Co.: Focused on campaign planning, support, and overall management.
- Zexaverse Co., Ltd.: Provides technical support, including the wallet, NFT solutions, and user experience design.

Future Plans for Expansion

As the campaign progresses, several milestones are set for its expansion:

- October 2025: Initial rollout in the Kansai and Chubu regions, targeting retail and dining establishments.
- December 2025: Nationwide expansion into major commercial facilities and tourist areas.
- Beyond 2026: Collaborative promotional campaigns for inbound tourism in partnership with Trip.com focused on stimulating foreign visitors.

Anticipated Benefits

This promotional initiative is expected to:

- Encourage repeat visits and purchases.
- Attract new customers through social sharing and user-generated content.
- Foster loyal customer bases that transcend individual store boundaries.
- Optimize marketing efforts via data integration.
- Establish a rewarding point system for inbound customers.

Company Profiles

- IZA Co., Ltd.: 4th Floor, TTS Minamiaoyama Building, 6-12-1 Minamiaoyama, Minato-ku, Tokyo, Japan. CEO: Taki Tanaka. Merchandise: Select Shop IZA operations.
- Zexaverse Co., Ltd.: 205, Burex Kojimachi, 3-5-2 Kojimachi, Chiyoda-ku, Tokyo, Japan. CEO: Ryohei Kamitaki. Services: Blockchain social media development, AR metaverse operations, NFT solutions.
- Social Coin Marketing Co., Ltd.: &CALM Minamiaoyama, 7-1-5 Minamiaoyama, Minato-ku, Tokyo, Japan. CEO: Yuka Miwa. Focus: Marketing support using digital assets and Web3 promotional strategy.

For further inquiries regarding this promotional event, interested parties can reach out to Social Coin Marketing Co. via email at [email protected].