#Japan #Kyoto #Beams #GOCOCi #cooomy

GOCOCi's Exciting New Line: cooomy.

The renowned brand GOCOCi, operated by Wacoal Corporation from Kyoto, Japan, has just announced the launch of its innovative new line named 'cooomy.' This new line aims to break the boundaries between lingerie and clothing, allowing for more expressive styling options. The anticipated launch date is July 18, 2025, when customers can first access the collection through the Wacoal website, followed by in-store releases on July 24 at various retailers nationwide.

A Refreshing Concept

With a renewed focus this spring and summer season, GOCOCi is championing the concept of “enjoying fashion without the constraints of traditional underwear.” This new direction encourages freedom in styling and merges functionality with minimalistic fashion.

The collection introduces a sleek, stylish aesthetic previously unseen in GOCOCi products. It successfully balances elements of sensuality with comfort, creating a design that redefines the underwear experience. The items not only aim to feel good but also look good when layered with outerwear, making them perfect fashion staples.

The collection will feature key pieces like the popular half-tops and bra-tops made from non-wired designs, making them comfortable while being fashionable. This release is not just about underwear; it’s about transforming how individuals approach their wardrobe.

Collaborative Design with BEAMS CREATIVE

Wacoal’s collaborated with BEAMS CREATIVE, leveraging their expertise in business-to-business projects to conceptualize and design this exciting new line. This collaboration ensures that cooomy. captures the essence of modern aesthetics, marrying fashion with functional undergarments. The brand emphasizes the theme of *