Zahav Foods Introduces New Hummus Flavors Matbucha and Harissa to Grocery Stores Nationwide
Zahav Foods Expands Its Gourmet Hummus Line-Up
Zahav Foods, the celebrated CPG brand created by renowned chefs and restaurateurs Michael Solomonov and Steven Cook, is making waves across the nation with the introduction of two exciting new hummus flavors: Matbucha and Harissa. This announcement follows the recent success of their flagship product, Zahav Hummus, which has won numerous accolades for its unique texture and flavor profile.
These new flavors are now available in selected grocery stores, including 185 Whole Foods Market locations spread across 20 states, from the Mid-Atlantic to the South Pacific. The rollout, which also includes stores such as Bristol Farms and Giant, will position Zahav Foods as a key player in the hummus market, where it currently ranks as the sixth largest brand according to NielsenIQ.
What Sets Zahav Hummus Apart?
The introduction of Matbucha and Harissa comes after significant research and development at Zahav Foods, where the chefs have dedicated years to honing their recipes. Each hummus variant is made with a high-quality base that consists of only six simple ingredients: tehina, chickpeas, lemon juice, salt, cumin, and garlic, ensuring that every bite is both delicious and authentic.
Flavor Profiles to Excite Your Taste Buds
Hummus Matbucha offers a delightful combination of roasted bell peppers, tomatoes, onions, and spices that embody the essence of Moroccan cuisine. On the other hand, Hummus Harissa is a fiery blend of North African red peppers, including Aleppo and guajillo, complemented by olive oil and various spices, catering to those who enjoy a bit of heat.
Moreover, alongside these new flavors, Zahav Foods also retails Hummus Schug, a vibrant combination of herbs and serrano peppers, creating a range of options catering to different palate preferences. Each hummus is sold in 10 oz packaging at a retail price of $7.99 and promises to be a crowd-pleaser amongst health-conscious consumers as it is Non-GMO, Gluten-Free, and Kosher.
Strategic Expansion
As Zahav Foods continues to grow, the company is expanding its reach into more regions and grocery chains. In Pennsylvania, New Jersey, and the DMV (D.C., Maryland, and Virginia) areas, stores like Giant and Harris Teeter have already begun offering the full Zahav Hummus line, which is poised to reach even more locations. In Southern California, the popular grocery chain Barons Market will introduce the full range of Zahav Hummus products, promoting the flavors to a growing customer base.
A Culinary Experience at Home
Zahav Foods aims to replicate the full dining experience of its Philadelphia-based flagship restaurant, Zahav, in home kitchens across the country. For those unfamiliar, Zahav is known for its innovative approach to contemporary Israeli cuisine and has often been sought after for table-side hummus swirls. With the availability of Zahav's restaurant-quality dips in local grocery stores, anyone can enjoy these gourmet flavors at home—perfect as appetizers, party dips, or even main attractions in creative dishes.
Conclusion
As Zahav Foods continues to establish itself as a leading contender in the artisanal hummus market, fans of gourmet cuisine and food enthusiasts alike will undoubtedly appreciate the effort that Solomonov and Cook have put into delivering quality products that reflect their culinary heritage. With Zahav Hummus Matbucha and Harissa, consumers are invited to elevate their snacking experience in delicious and health-conscious ways.
To learn more about Zahav Foods and their latest offerings, visit zahavfoods.com or follow them on Instagram @zahavfoods for more tempting recipes and updates.
Zahav Foods, the celebrated CPG brand created by renowned chefs and restaurateurs Michael Solomonov and Steven Cook, is making waves across the nation with the introduction of two exciting new hummus flavors: Matbucha and Harissa. This announcement follows the recent success of their flagship product, Zahav Hummus, which has won numerous accolades for its unique texture and flavor profile.
These new flavors are now available in selected grocery stores, including 185 Whole Foods Market locations spread across 20 states, from the Mid-Atlantic to the South Pacific. The rollout, which also includes stores such as Bristol Farms and Giant, will position Zahav Foods as a key player in the hummus market, where it currently ranks as the sixth largest brand according to NielsenIQ.
What Sets Zahav Hummus Apart?
The introduction of Matbucha and Harissa comes after significant research and development at Zahav Foods, where the chefs have dedicated years to honing their recipes. Each hummus variant is made with a high-quality base that consists of only six simple ingredients: tehina, chickpeas, lemon juice, salt, cumin, and garlic, ensuring that every bite is both delicious and authentic.
Flavor Profiles to Excite Your Taste Buds
Hummus Matbucha offers a delightful combination of roasted bell peppers, tomatoes, onions, and spices that embody the essence of Moroccan cuisine. On the other hand, Hummus Harissa is a fiery blend of North African red peppers, including Aleppo and guajillo, complemented by olive oil and various spices, catering to those who enjoy a bit of heat.
Moreover, alongside these new flavors, Zahav Foods also retails Hummus Schug, a vibrant combination of herbs and serrano peppers, creating a range of options catering to different palate preferences. Each hummus is sold in 10 oz packaging at a retail price of $7.99 and promises to be a crowd-pleaser amongst health-conscious consumers as it is Non-GMO, Gluten-Free, and Kosher.
Strategic Expansion
As Zahav Foods continues to grow, the company is expanding its reach into more regions and grocery chains. In Pennsylvania, New Jersey, and the DMV (D.C., Maryland, and Virginia) areas, stores like Giant and Harris Teeter have already begun offering the full Zahav Hummus line, which is poised to reach even more locations. In Southern California, the popular grocery chain Barons Market will introduce the full range of Zahav Hummus products, promoting the flavors to a growing customer base.
A Culinary Experience at Home
Zahav Foods aims to replicate the full dining experience of its Philadelphia-based flagship restaurant, Zahav, in home kitchens across the country. For those unfamiliar, Zahav is known for its innovative approach to contemporary Israeli cuisine and has often been sought after for table-side hummus swirls. With the availability of Zahav's restaurant-quality dips in local grocery stores, anyone can enjoy these gourmet flavors at home—perfect as appetizers, party dips, or even main attractions in creative dishes.
Conclusion
As Zahav Foods continues to establish itself as a leading contender in the artisanal hummus market, fans of gourmet cuisine and food enthusiasts alike will undoubtedly appreciate the effort that Solomonov and Cook have put into delivering quality products that reflect their culinary heritage. With Zahav Hummus Matbucha and Harissa, consumers are invited to elevate their snacking experience in delicious and health-conscious ways.
To learn more about Zahav Foods and their latest offerings, visit zahavfoods.com or follow them on Instagram @zahavfoods for more tempting recipes and updates.
Topics Consumer Products & Retail）
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