#Japan #Minato #Panda's Hole #YUMEN #PHP Publishing

Introducing 'YUMEN': The Story Behind the Upcoming Picture Book

The world of children's literature is about to be enriched with the launch of a new picture book titled just 'YUMEN', featuring the one-of-a-kind ghost character from the popular capsule toy brand, Panda's Hole. This exciting new release is set to hit shelves on December 26, 2025, under the publication banner of PHP Publishing.

Created by Dentsu Promotion Plus, a prominent Japanese company based in Minato, Tokyo, the picture book is a result of a creative collaboration between Ayaka Katsumori and Yuji Morioka, who are responsible for both the text and illustrations. This dynamic team has taken the beloved character from the world of toys to that of storytelling, making it the first foray into children's literature for YUMEN.

Who is YUMEN?

YUMEN, a character that transforms into various types of noodles, is a unique ghost that has captured the hearts of many on social media. Its popularity is attributed to its relatable nature, being described as 'not scary' and 'understandable', making it a favorite among children and adults alike. This character not only entertains but also connects with readers through its distinctive charm.

The book will dive into the fascinating traits and secrets of various YUMEN characters in an illustrated encyclopedic format, allowing readers to explore familiar noodle dishes with a hint of whimsy. This approach aims to spark curiosity among young readers about the ingredients that may embody their beloved YUMEN.

Creative Endeavors at Dentsu Promotion Plus

Dentsu Promotion Plus has established itself as a creative powerhouse since its inception. Spearheaded by their mantra of creating slightly strange yet delightful experiences, they have played a pivotal role in developing unique and colorful products, ranging from gacha toys to now, children’s literature. Their imaginative work not only promotes playful engagement but also aims to resonate emotionally with their audience, providing an enriched experience.

With the launch of YUMEN's picture book, the team hopes to continue designing captivating experiences that inspire and entertain young readers. This venture marks an expansion into the literary market, showcasing the adaptable and appealing nature of the beloved YUMEN character.

Book Details

• - Title: YUMEN
• - Authors: Ayaka Katsumori / Yuji Morioka
• - Price: 1,760 JPY (tax included)
• - Target Age: 4-5 years
• - Format: A4 size, hardcover, 32 pages
• - ISBN: 978-4-569-88246-8
• - Publisher: PHP Publishing
• - Release Date: December 26, 2025

As the release date approaches, fans and families can look forward to exploring the whimsical world of YUMEN. This book promises to enhance their understanding of food while offering a fun and engaging narrative, making it a delightful addition to any child's reading collection.

What is Panda's Hole?

Panda's Hole was born in 2013 from a collaboration between Dentsu Promotion Plus creators and the toy manufacturer Takara Tomy Arts. The brand was created with the concept of bringing a little quirkiness into the world through unique gacha (capsule toys). This concept fueled an evolution into various products, including apparel and now, children's books. The characters born out of Panda's Hole continue to charm audiences in diverse forms, ensuring their legacy in different realms.

As Dentsu Promotion Plus gears up for the integration with multiple entities under the new name, Dentsu Promotion, set to take place on January 1, 2026, we can only anticipate even more creative endeavors ahead.