TimberHP Surges Forward from Chapter 11 with Enhanced Financial Strategy and Product Offerings

TimberHP's Remarkable Comeback After Chapter 11 Bankruptcy

On July 1, 2025, TimberHP celebrated its successful emergence from Chapter 11 bankruptcy, a process that was completed smoothly and uncontested. This comes as good news for the only manufacturer of wood fiber insulation in North America, as it positions itself for substantial growth and reinvigoration within the industry. The company, which previously operated under the name GO Lab, Inc., has officially rebranded as TimberHP, Inc., marking a fresh start in its mission to produce sustainable insulation materials.

TimberHP has regained a significant amount of financial strength, emerging with $21 million in new working capital, essential for its plans to amplify operations, particularly in enhancing product manufacturing. As part of this transition, Cianbro Corporation, the general contractor at the Madison mill, is remobilizing to finalize the manufacturing line for TimberHP’s third product, TimberBoard. This new addition to their product lineup is anticipated to be certified and available for sale by the end of the year, broadening consumer choices in sustainable insulation solutions.

Matthew O'Malia, CEO of TimberHP, expressed gratitude for the widespread support from various creditors and financial partners, which has streamlined the restructuring process. He emphasized the incredible resilience demonstrated by his team throughout this challenging period, along with their commitment to execute the recovery plan effectively. The company’s enhanced liquidity and improved balance sheet facilitate the expansion of TimberHP's product offerings, which already include TimberFill and TimberBatt—insulation products rooted in sustainability.

With production of TimberFill and TimberBatt running uninterrupted during the Chapter 11 proceedings, TimberHP projects substantial sales growth for these products in the post-restructuring phase. The improved financial footing enables them to ramp up production and execute a strategic marketing plan while simultaneously building a robust sales team across key markets in the Northeast and Mid-Atlantic regions.

The company’s innovative approach and product enhancements are poised to make TimberFill, TimberBatt, and TimberBoard widely recognized choices for insulation solutions in residential, light commercial, and multifamily development projects. As the market for sustainable building materials grows, TimberHP is well-positioned to capture a significant share of consumer demand for high-performance, eco-friendly insulation products.

Looking Ahead

TimberHP’s efforts are part of a broader move towards sustainability in the construction and insulation industries, where wood fiber insulation is gaining popularity as a natural alternative to traditional materials. The commitment to provide high-quality products, combined with strategic financial restructuring, signifies a promising future for TimberHP.

For consumers interested in purchasing TimberHP wood fiber insulation, the company provides a user-friendly experience on its website that allows them to locate nearby retailers offering TimberHP products. This level of access ensures that customers are well-informed and can make sustainable choices for their insulation needs.

As TimberHP begins this new chapter, stakeholders and customers alike are optimistic about the company's path towards achieving long-term financial stability and growth, enriched by a diversified product range and a focus on building environmentally friendly initiatives within the market. In a time where sustainability is crucial, TimberHP’s commitment to developing innovative insulation solutions reinforces its status as a leader in the industry.

With these advancements, TimberHP's position within the wood fiber insulation market is more fortified than ever—an emblem of resilience, innovation, and commitment to sustainability.