#Japan #Tokyo #Yayoi-ken #20th Anniversary #Kaho

Yayoi-ken's 20th Anniversary Celebration

In 2026, the beloved Japanese restaurant brand, Yayoi-ken, proudly celebrates its 20th anniversary. Founded in Japan, it has expanded to 376 locations nationwide as of June 2026. To commemorate this milestone, a new television commercial (TVCM) titled "~Dashi Kaoru~ Gyuniku Do-fu Teishoku" will start airing on July 10, 2026. Notably, renowned actress Kaho takes the spotlight as the brand character in this exciting new campaign.

Behind the Scenes of the TV Commercial

The behind-the-scenes making-of video is now available on FYayoi-ken's official YouTube channel. This video provides viewers with a glimpse into the shooting of the new commercial, showcasing not only the serene filming atmosphere but also Kaho's delightful interactions with the crew. Off-camera moments unveil her charming personality as she engages in conversations filled with smiles and even flashes playful expressions.

During the filming of the product scenes, Kaho meticulously savors each dish, showcasing its delectable nature through her expressive reactions. The behind-the-scenes footage captures exclusive moments that viewers won't see in the actual commercial, including her enthusiastic smiles while engaging with the staff and relishing the dishes presented before her. Fans of Kaho and Yayoi-ken will appreciate these candid displays of joy in the making-of video, highlighting not just the new Gyuniku Do-fu Teishoku but also other exciting products scheduled to be released. Don't miss Kaho's captivating expressions as she explores the flavors of various dishes.

Watch the Making-of Video Here!

Commercial Overview

• - Title: ~Dashi Kaoru~ Gyuniku Do-fu Teishoku
• - Starring: Kaho
• - Air Date: July 10, 2026
• - Main CM: Watch it Here!

Delicious New Offerings

As part of this celebration, Yayoi-ken introduces the following new menu items:

• - ~Dashi Kaoru~ Gyuniku Do-fu Teishoku: 990 yen
• - ~Dashi Kaoru~ Gyuniku Do-fu Teishoku with Karaage (Small Dish): 1,250 yen
• - ~Dashi Kaoru~ Gyuniku Do-fu with Domestic Tororo Teishoku: 1,070 yen
• - ~Dashi Kaoru~ Gyuniku Do-fu with Domestic Tororo and Karaage (Small Dish): 1,330 yen

• - Release Date: July 7, 2026
• - Availability: In all 376 Yayoi-ken locations nationwide

Please note that all prices include tax. The Tororo dish might contain visible roots due to the whole-grated preparation. Some locations may have different menu offerings.

Convenient App Experience

Yayoi-ken has launched an official app that allows customers to conveniently check new products, browse menus, find locations, and even order directly from delivery platforms like Demae-can and Uber Eats. Additionally, the app provides fun mini-games where users can earn stamps, redeeming them for coupons to enjoy products at discounted prices.

For more details and to check out the app, visit Yayoi-ken Official Site!

Meet Kaho

Born on June 30, 1991, in Tokyo, Kaho debuted as an actress in 2004 and gained significant attention for her lead role in the film "Tennen Kokekkō," which earned her numerous rookie awards. Since then, she has excelled in both film and television, with notable recent works including the films "Ikokudaiari" and "BAUS: The Theater from the Movies," and TV series such as "Silent" and "Brush Up Life." Kaho features in the upcoming film "Shigatsu no Yahō", currently in theaters, and her new series "T-Shatsu ga Kawaku made" premieres on July 10, airing weekly on Fridays.