TNL Mediagene Achieves Four Wins at 2024 Agency & Advertiser Awards for Excellence Across Sectors
On January 6, 2024, the results of the highly anticipated 'Agency & Advertiser of the Year Awards 2024' were unveiled, celebrating excellence in the advertising and media sectors. Among the winners was TNL Mediagene, exemplifying exceptional performance across its various entities. The group garnered nominations in all four primary award categories, a testament to its diversity and innovation in the fields of news media, marketing technology, data services, and policy communication.
The awards presented were remarkable: The News Lens Co., Ltd. received the Bronze Award for 'Excellence in News Media Company of the Year,' showcasing its commitment to responsible journalism. Ad2iction Co., Ltd. made a significant impact by securing two Silver Awards for 'Excellence in Mobile Marketing Company of the Year' and 'Excellence in Data Services Company of the Year.' Lastly, S.C IMC Co., Ltd. earned a Bronze Award for 'Excellence in Policy Communication Company of the Year,' highlighting its efforts in promoting policy understanding and communication.
Mario Yang, Co-founder and Chief Content Officer of The News Lens, expressed pride in receiving the 'Excellence News Media Company of the Year.' He remarked that this recognition affirms the organization’s dedication to delivering critical news and diverse viewpoints. Yang emphasized plans to further enrich trustworthy content for readers in the Pan-Asian region through authentic and profound reporting.
Similarly, Lynn Yang, General Manager of Ad2iction, reflected on the future of marketing technology. He noted the integral role of merging data with creativity, which has been pivotal to Ad2iction's growth, especially after aligning with TNL Mediagene. As 2024 marks the start of their RMN initiative, double recognition symbolizes a boost in their mission to innovate within the marketing sphere, promising more effective solutions for clients.
Grace Lee from S.C IMC echoed appreciation for the recognition received in policy communication, emphasizing their role in the promotion of Microcomputer Gas Meters in partnership with Taiwan's Energy Administration. She expressed excitement about the opportunity to make a difference in public safety and the ongoing commitment to empowering government departments in effective policy communication.
The News Lens started its journey in 2013 as an independent media platform dedicated to substantial content creation devoid of sensationalism. Over the years, it has significantly expanded its scope by acquiring various outlets including INSIDE, Sport Vision, and Cool3c. The pivotal merger with Japan's Mediagene in May 2023 was a landmark moment that enabled the formation of TNL Mediagene, establishing the group as a major player in the global Chinese-speaking digital media landscape.
The awards received this year not only validate TNL Mediagene’s strategic evolution from a standalone media entity to a formidable conglomerate adept in content, technology, and data services but also inspire continued advancement in providing premium content and digital services. Looking ahead, the organization is poised to further solidify its presence within the thriving Pan-Asian market, building on its robust foundation and commitment to quality.
With over 550 employees across Japan, Taiwan, and Hong Kong, TNL Mediagene remains committed to political neutrality, catering to younger audiences, and producing high-quality content. This collective success at the awards underscores the group's dedication to innovation and excellence in every aspect of their operations.
The awards presented were remarkable: The News Lens Co., Ltd. received the Bronze Award for 'Excellence in News Media Company of the Year,' showcasing its commitment to responsible journalism. Ad2iction Co., Ltd. made a significant impact by securing two Silver Awards for 'Excellence in Mobile Marketing Company of the Year' and 'Excellence in Data Services Company of the Year.' Lastly, S.C IMC Co., Ltd. earned a Bronze Award for 'Excellence in Policy Communication Company of the Year,' highlighting its efforts in promoting policy understanding and communication.
Mario Yang, Co-founder and Chief Content Officer of The News Lens, expressed pride in receiving the 'Excellence News Media Company of the Year.' He remarked that this recognition affirms the organization’s dedication to delivering critical news and diverse viewpoints. Yang emphasized plans to further enrich trustworthy content for readers in the Pan-Asian region through authentic and profound reporting.
Similarly, Lynn Yang, General Manager of Ad2iction, reflected on the future of marketing technology. He noted the integral role of merging data with creativity, which has been pivotal to Ad2iction's growth, especially after aligning with TNL Mediagene. As 2024 marks the start of their RMN initiative, double recognition symbolizes a boost in their mission to innovate within the marketing sphere, promising more effective solutions for clients.
Grace Lee from S.C IMC echoed appreciation for the recognition received in policy communication, emphasizing their role in the promotion of Microcomputer Gas Meters in partnership with Taiwan's Energy Administration. She expressed excitement about the opportunity to make a difference in public safety and the ongoing commitment to empowering government departments in effective policy communication.
The News Lens started its journey in 2013 as an independent media platform dedicated to substantial content creation devoid of sensationalism. Over the years, it has significantly expanded its scope by acquiring various outlets including INSIDE, Sport Vision, and Cool3c. The pivotal merger with Japan's Mediagene in May 2023 was a landmark moment that enabled the formation of TNL Mediagene, establishing the group as a major player in the global Chinese-speaking digital media landscape.
The awards received this year not only validate TNL Mediagene’s strategic evolution from a standalone media entity to a formidable conglomerate adept in content, technology, and data services but also inspire continued advancement in providing premium content and digital services. Looking ahead, the organization is poised to further solidify its presence within the thriving Pan-Asian market, building on its robust foundation and commitment to quality.
With over 550 employees across Japan, Taiwan, and Hong Kong, TNL Mediagene remains committed to political neutrality, catering to younger audiences, and producing high-quality content. This collective success at the awards underscores the group's dedication to innovation and excellence in every aspect of their operations.
Topics Entertainment & Media）
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