#Japan #Tokyo #Global Tourism #HIS #HANATOUR

HIS and HANATOUR Forge Strategic Partnership for Global Tourism

In a groundbreaking move in the travel industry, 株式会社エイチ・アイ・エス (HIS) has announced a strategic partnership with HANATOUR SERVICE INC., the largest travel company in South Korea. This collaboration aims to leverage the strengths and extensive networks of both companies to build a global tourism community that is poised to lead in the international travel market.

Vision and Objectives

The partnership is built on a shared vision of creating a “Next-Generation Tourism Community.” By integrating their global networks, hotel and airline operations, and digital technologies, HIS and HANATOUR intend to establish a new benchmark in tourism. Their goal is not only to enhance customer satisfaction through optimized travel content but also to foster innovation and co-creation in the Asian tourism sector.

As highlighted by Song Mi-Sun, CEO of HANATOUR, this partnership marks a significant starting point towards strengthening competitiveness in the global tourism industry. Their aim is to engage in co-creation and develop a sustainable framework for growth.

Areas of Collaboration

The agreement outlines key areas for collaboration, which include:

• - Joint Development of Tourism-Related Content: By combining their respective travel offerings, HIS and HANATOUR seek to design new products that cater to customer needs and enhance their competitive edge.
• - Improving Service Quality and Operational Efficiency: Ensuring high standards in service delivery and optimizing operational processes will be a priority for both companies.
• - Global Marketing and Investment Cooperation: The partnership aims to craft strategic marketing campaigns and investment opportunities to enhance their global positioning.

Building a Global Value Chain

To maintain a sustainable competitive advantage in the face of global Online Travel Agencies (OTAs), HIS and HANATOUR plan to enrich their global value chain. This includes forging closer ties and expanding mutual infrastructure exchanges to boost their offerings in markets across Asia, Australia, the U.S., and Europe. The objective is to enhance both companies’ revenue through economies of scale in their joint global business model.

Significance of the Partnership

The partnership with HANATOUR is notably significant for HIS, as it allows for blending both companies' strengths to generate new value in the global travel market. HIS President Yoshida Motofumi expressed optimism about the collaboration, stating that it holds promise not only for HIS but for the international tourism landscape as a whole.

As this partnership unfolds, the two companies are committed to pushing the limits of innovation in tourism, ensuring that they remain at the forefront of developing market trends and customer preferences in travel.